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TOURISM AND HOTEL MANAGEMENT (ENGLISH) PROGRAMME
COURSE DESCRIPTION
Name of the Course Unit Code Year Semester In-Class Hours (T+P) Credit ECTS Credit
DESTINATION MANAGEMENT THM407 4 7 3+0 3.0 6.0



Weekly Course Contents and Study Materials for Preliminary & Further Study
Week Topics (Subjects) Preparatory & Further Activities
1 Concept of Destination Management :
Defining a tourism destination, Destination Management Roles, The 10 As of successful destination, Stakeholders in destination management, Destination governance, Destination Management Organizations(DMOs)		 No file found
2 Destination Planning :
Characteristics of tourism planning, Tourism planning process for destination management, destination visioning, tourism planning toolkits, specialized form of destination planning		 No file found
3 Destination Marketing :
Destination Marketing Principle, Destination marketing planning-destination vision, DMO vision, DMOs Mission
Destination Marketing System(DMS) and PRICE Model, Positioning- Image-Branding (PIB) approach development		 No file found
4 CASE STUDY : 1. Ministry of Tourism Government of TRNC,
2. TRNC Department of Resources, Energy and Tourism(RET)		 No file found
5 Destination Management Research
Contribution of research to destination management, Fundamentals of destination management research, Analysis of potential markets, Analysis of destination Image, Analysis of destination competitiveness, Preparing a destination management research plan-RESPECT U Criteria		 No file found
6 Destination Product Development
Definition and components of the destination product, Tourism Area Life Cycle(TALC), Destination quality, Product Development Strategy models-growth strategy matrix from ANSOFF, Principles of destination product development		 No file found
7 Destination Partnerships and Team Building
Destination partnership, Destination team -building, Partnership and destination governance, Identifying destination partners, Public-Private Partnership in destination Management		 No file found
8 Mid-term No file found
9 Destination Community and tourism stakeholder relations
Community and residents relations, Tourism sector stakeholder relations, Stakeholder and stakeholder theory, Tourism sector stakeholder types		 No file found
10 Destination Governance and Leadership
Definition of destination governance, Dimensions of Governance, DMO accountability, DMO transparency, DMO organization structure, Measuring DMO effectiveness, Leadership role of DMOs		 No file found
11 Destination Communications and Promotions
Destination Branding, Importance and benefits of destination branding, Challenges of destination branding, Characteristics of a good destination brand
Key concepts in Branding, Steps in destination branding
Integrated marketing Communication-components, benefits and planning
Impotence of Internet Marketing, Roles of website for DMOs, Website Evaluation		 No file found
12 Case study No file found
13 Consumer Behaviour & Market Trends
Tourism destination selection, The influence of destination Image, Travel purchase behaviour process, Tourism market segmentation, Market trends, Trends and future prospects for domestic tourism, Trends and future prospects of International Tourism, Current and future issues in destination management and marketing		 No file found
14 Final Exam No file found

EBS : Kıbrıs İlim Üniversitesi Eğitim Öğretim Bilgi Sistemi Kıbrıs İlim Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Cyprus Science University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.