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TOURISM AND HOTEL MANAGEMENT (ENGLISH) PROGRAMME
COURSE DESCRIPTION
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Name of the Course Unit
| Code
| Year
| Semester
| In-Class Hours (T+P)
| Credit
| ECTS Credit
|
DESTINATION MANAGEMENT |
THM407 |
4 |
7 |
3+0 |
3.0 |
6.0 |
SOURCE MATERIALS & RECOMMENDED READING |
1-Baggio, R., Czakon, W., Mariani, M.M. (2013) Managing Tourism in a Changing World: Issues and Cases. London: Routledge.
2-Harrill, R. (2005) Fundamentals of Destination Management and Marketing. Lansing, MI: Educational Institute of the American Hotel and Lodging Association.
3-Mariani, M.M., Baggio, R., Buhalis, D., Longhi, C. (2014) Tourism Management, Marketing and Development: the Importance of Networks and ICTs, New York: Palgrave. (ISBN: 9781137368652).
4-Mariani , M.M., Baggio, R. (2012) “Managing tourism in a changing world: Issues and cases”. Anatolia An International Journal of Tourism and Hospitality, 23 (1): pp. 1-3 .
5-Mariani, M., Kylänen, M. (2014) “The relevance of public-private partnerships in coopetition: Empirical evidence from the tourism sector”, International Journal of Business Environment, 6(1), 106–125. |
MATERIAL SHARING |
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