|
TOURISM AND HOTEL MANAGEMENT (ENGLISH) PROGRAMME COURSE DESCRIPTION |
||||||
| Name of the Course Unit | Code | Year | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|---|
| DESTINATION MANAGEMENT | THM407 | 4 | 7 | 3+0 | 3.0 | 6.0 |
| Weekly Course Contents and Study Materials for Preliminary & Further Study | ||
|---|---|---|
| Week | Topics (Subjects) | Preparatory & Further Activities |
| 1 | Concept of Destination Management : Defining a tourism destination, Destination Management Roles, The 10 As of successful destination, Stakeholders in destination management, Destination governance, Destination Management Organizations(DMOs) |
No file found |
| 2 | Destination Planning : Characteristics of tourism planning, Tourism planning process for destination management, destination visioning, tourism planning toolkits, specialized form of destination planning |
No file found |
| 3 | Destination Marketing : Destination Marketing Principle, Destination marketing planning-destination vision, DMO vision, DMOs Mission Destination Marketing System(DMS) and PRICE Model, Positioning- Image-Branding (PIB) approach development |
No file found |
| 4 | CASE STUDY : 1. Ministry of Tourism Government of TRNC, 2. TRNC Department of Resources, Energy and Tourism(RET) |
No file found |
| 5 | Destination Management Research Contribution of research to destination management, Fundamentals of destination management research, Analysis of potential markets, Analysis of destination Image, Analysis of destination competitiveness, Preparing a destination management research plan-RESPECT U Criteria |
No file found |
| 6 | Destination Product Development Definition and components of the destination product, Tourism Area Life Cycle(TALC), Destination quality, Product Development Strategy models-growth strategy matrix from ANSOFF, Principles of destination product development |
No file found |
| 7 | Destination Partnerships and Team Building Destination partnership, Destination team -building, Partnership and destination governance, Identifying destination partners, Public-Private Partnership in destination Management |
No file found |
| 8 | Mid-term | No file found |
| 9 | Destination Community and tourism stakeholder relations Community and residents relations, Tourism sector stakeholder relations, Stakeholder and stakeholder theory, Tourism sector stakeholder types |
No file found |
| 10 | Destination Governance and Leadership Definition of destination governance, Dimensions of Governance, DMO accountability, DMO transparency, DMO organization structure, Measuring DMO effectiveness, Leadership role of DMOs |
No file found |
| 11 | Destination Communications and Promotions Destination Branding, Importance and benefits of destination branding, Challenges of destination branding, Characteristics of a good destination brand Key concepts in Branding, Steps in destination branding Integrated marketing Communication-components, benefits and planning Impotence of Internet Marketing, Roles of website for DMOs, Website Evaluation |
No file found |
| 12 | Case study | No file found |
| 13 | Consumer Behaviour & Market Trends Tourism destination selection, The influence of destination Image, Travel purchase behaviour process, Tourism market segmentation, Market trends, Trends and future prospects for domestic tourism, Trends and future prospects of International Tourism, Current and future issues in destination management and marketing |
No file found |
| 14 | Final Exam | No file found |