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TOURISM MANAGEMENT (M.A.) (ENGLISH) PROGRAMME
COURSE DESCRIPTION
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Name of the Course Unit
| Code
| Year
| Semester
| In-Class Hours (T+P)
| Credit
| ECTS Credit
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MARKETING MANAGEMENT FOR TOURISM INDUSTRY |
THM503 |
1 |
2 |
3+0 |
3.0 |
8.0 |
No
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Key Learning Outcomes of the Course Unit
On successful completion of this course unit, students/learners will or will be able to:
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PROGRAMME LEARNING OUTCOMES |
1 |
On successful completion of this course, all students will have developed knowledge and understanding of:
the components of the marketing concept and why they are critical to successful marketing practice,
| 1 (4), 2 (4), 3 (4), 4 (4), 5 (4), 6 (5), 7 (3) | 2 |
the holistic marketing concept, | 1 (5), 2 (4), 3 (3), 4 (4), 5 (4), 6 (4), 7 (4) | 3 |
a range of decisions implicit in strategic marketing management and planning, | 1 (3), 2 (4), 3 (4), 4 (4), 5 (4), 6 (4), 7 (4) | 4 |
long-term loyalty relationships with customers | 1 (4), 2 (4), 3 (4), 4 (4), 5 (5), 6 (4), 7 (5) | 5 |
how markets contrast in terms of their ‘enduring characteristics’ and their stage of development and how the nature of competition in such markets is impacted. | 1 (4), 2 (4), 3 (4), 4 (4), 5 (5), 6 (4), 7 (4) | 6 |
On successful completion of this course, all students will have developed their skills in:
planning a variety of marketing management tools, | 1 (5), 2 (5), 3 (4), 4 (3), 5 (4), 6 (4), 7 (4) | 7 |
presenting articles and case studies, | 1 (4), 2 (4), 3 (5), 4 (4), 5 (4), 6 (5), 7 (4) | 8 |
making library and on-line database search for articles. | 1 (4), 2 (4), 3 (3), 4 (4), 5 (5), 6 (4), 7 (4) | 9 |
On successful completion of this course, all students will have developed their competencies in:
having social responsibility and ethical understanding in the implementation of marketing decisions, | 1 (4), 2 (4), 3 (4), 4 (5), 5 (4), 6 (4), 7 (4) | 10 |
demonstrating the use of learning resources, and learning autonomously.
| 1 (4), 2 (4), 3 (4), 4 (4), 5 (4), 6 (5), 7 (4) | |