KIUS
English


TOURISM MANAGEMENT (M.A.) (ENGLISH) PROGRAMME
COURSE DESCRIPTION
Name of the Course Unit Code Year Semester In-Class Hours (T+P) Credit ECTS Credit
MARKETING MANAGEMENT FOR TOURISM INDUSTRY THM503 1 2 3+0 3.0 8.0


Objectives and Contents
Objectives of the Course Unit This course intends to provide students with detailed information about the marketing environment, components of the marketing mix, market segmentation, and planning.
Contents of the Course Unit This course is concerned with the development, evaluation, and implementation of marketing management in the tourism and hospitality industry. The course also deals primarily with an in-depth analysis of a variety of concepts, theories, facts, techniques, and models.
Contribution of the Course Intending to Provide the Professional Education On successful completion of this course, all students will have developed knowledge and understanding of: 1. the components of the marketing concept and why they are critical to successful marketing practice, 2. the holistic marketing concept, 3. a range of decisions implicit in strategic marketing management and planning, 4. long-term loyalty relationships with customers, 5. the buying decision process, 6. the establishment of brand equity, 7. points-of-difference and points-of-parity, 8. various product strategies, 9. service excellence and its implications, 10. pricing strategies and programs, 11. integrated marketing channels, and 12. how markets contrast in terms of their ‘enduring characteristics’ and their stage of development and how the nature of competition in such markets is impacted. On successful completion of this course, all students will have developed their skills in: 13. planning a variety of marketing management tools, 14. presenting articles and case studies, 15. using technology, 16. suggesting implications for business practice, and 17. making library and on-line database search for articles. On successful completion of this course, all students will have developed their competencies in: 18. having social responsibility and ethical understanding in the implementation of marketing decisions, 19. demonstrating the use of learning resources, and 20. learning autonomously.

EBS : Kıbrıs İlim Üniversitesi Eğitim Öğretim Bilgi Sistemi Kıbrıs İlim Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Cyprus Science University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.