Cyprus Science University -Education & Training Information System - Marketing (M.a) (English) - Aim And Objectives

English

14120 MARKETING (M.A) (ENGLISH) - Programmes With Thesis

LEVEL: Master's Degree, TYYÇ: Level 7, EQF-LLL: Level 7, QF-EHEA: Second Cycle

Level of Contribution from 0 to 5*	Level of Contribution	Existence of Contribution (Relation)

PROGRAMME LEARNING OUTCOMES
KNOWLEDGE		Aim										Objectives
(Described in terms of theoretical and factual knowledge)		1	2	3	4	5	6	7	8	9	10	1	2	3	4	5	6	7	8	9	10
1	Demonstrate a Deep Understanding of Marketing Concepts
2	Develop Strategic Marketing Plans
3	Apply Multichannel Marketing Strategies
4	Analyze and Interpret Consumer Behavior
5	Leverage Digital Marketing Technologies
6	Manage and Enhance Brand Identities
7	Communicate Effectively in Marketing
8	Foster Creativity and Innovation
SKILLS		Aim										Objectives
(Described in terms of cognitive and practical skills)		1	2	3	4	5	6	7	8	9	10	1	2	3	4	5	6	7	8	9	10
1	Apply Ethical Marketing Practices
2	Utilize Analytical Skills for Marketing Data
3	Collaborate Across Business Functions
4	Gain Practical Experience
5	Build a Professional Network
6	Demonstrate Leadership and Management Skills
7	Commit to Lifelong Learning
8	Understand Global Marketing Dynamics
PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS		Aim										Objectives
Autonomy & Responsibility		1	2	3	4	5	6	7	8	9	10	1	2	3	4	5	6	7	8	9	10
1	Promote Entrepreneurial Thinking
2	Real-world Case Studies
3	Simulation Exercises
4	Internship Opportunities
Learning to Learn		1	2	3	4	5	6	7	8	9	10	1	2	3	4	5	6	7	8	9	10
1	Industry Collaborations
2	Entrepreneurial Projects
3	Marketing Campaign Development
4	Ethical Decision-Making Scenarios
Communication & Social		1	2	3	4	5	6	7	8	9	10	1	2	3	4	5	6	7	8	9	10
Occupational and/or Vocational		1	2	3	4	5	6	7	8	9	10	1	2	3	4	5	6	7	8	9	10

EBS : Kıbrıs İlim Üniversitesi Eğitim Öğretim Bilgi Sistemi Kıbrıs İlim Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Cyprus Science University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.