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BUSINESS ADMINISTRATION (ENGLISH) PROGRAMME
COURSE DESCRIPTION
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Name of the Course Unit
| Code
| Year
| Semester
| In-Class Hours (T+P)
| Credit
| ECTS Credit
|
INTERNATIONAL MARKETING |
MRK402 |
4 |
8 |
3+0 |
3.0 |
6.0 |
Weekly Course Contents and Study Materials for Preliminary & Further Study |
Week |
Topics (Subjects) |
Preparatory & Further Activities |
1 |
The Scope and Challenge of International Marketing |
No file found
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2 |
The Dynamic Environment of International Trade |
No file found
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3 |
The foundations of culture |
No file found
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4 |
Cultural Dynamics in Assessing Global Markets |
No file found
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5 |
Culture, Management Style, and Business Systems |
No file found
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6 |
The Political Environment: A Critical Concern |
No file found
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7 |
Midterm Exam |
No file found
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8 |
The International Legal Environment |
No file found
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9 |
Developing a Global Vision through Marketing Research |
No file found
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10 |
Economic Development and the Americas |
No file found
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11 |
Europe, Africa, and the Middle East |
No file found
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12 |
The Asia Pacific Region |
No file found
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13 |
Global Marketing Management: Planning and Organization |
No file found
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14 |
Products and Services for Consumers and Businesses
International Marketing Channels |
No file found
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EBS : Kıbrıs İlim Üniversitesi Eğitim Öğretim Bilgi Sistemi
Kıbrıs İlim Üniversitesi AKTS Bilgi Paketi
AKTS Bilgi Paketi
ECTS Information Package
Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır.
ETIS : İstanbul Aydın University Education & Training System
Cyprus Science University ECTS Information Package
ECTS Information Package
European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.