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BUSINESS ADMINISTRATION (ENGLISH) PROGRAMME COURSE DESCRIPTION |
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| Name of the Course Unit | Code | Year | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|---|
| INTERNATIONAL MARKETING | MRK402 | 4 | 8 | 3+0 | 3.0 | 6.0 |
| Weekly Course Contents and Study Materials for Preliminary & Further Study | ||
|---|---|---|
| Week | Topics (Subjects) | Preparatory & Further Activities |
| 1 | The Scope and Challenge of International Marketing | No file found |
| 2 | The Dynamic Environment of International Trade | No file found |
| 3 | The foundations of culture | No file found |
| 4 | Cultural Dynamics in Assessing Global Markets | No file found |
| 5 | Culture, Management Style, and Business Systems | No file found |
| 6 | The Political Environment: A Critical Concern | No file found |
| 7 | Midterm Exam | No file found |
| 8 | The International Legal Environment | No file found |
| 9 | Developing a Global Vision through Marketing Research | No file found |
| 10 | Economic Development and the Americas | No file found |
| 11 | Europe, Africa, and the Middle East | No file found |
| 12 | The Asia Pacific Region | No file found |
| 13 | Global Marketing Management: Planning and Organization | No file found |
| 14 | Products and Services for Consumers and Businesses International Marketing Channels |
No file found |