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TOURISM MANAGEMENT (M.A.) (ENGLISH) PROGRAMME
COURSE DESCRIPTION
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Name of the Course Unit
| Code
| Year
| Semester
| In-Class Hours (T+P)
| Credit
| ECTS Credit
|
INNOVATION MANAGEMENT IN TOURISM INDUSTRY |
THM504 |
1 |
2 |
3+0 |
3.0 |
8.0 |
No
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Key Learning Outcomes of the Course Unit
On successful completion of this course unit, students/learners will or will be able to:
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PROGRAMME LEARNING OUTCOMES |
1 |
On completion of the course, the student should be able to:
account for the importance of technological development and innovation for economic growth and increased competitiveness on a firm level,
| 1 (4), 2 (4), 3 (4), 4 (4), 5 (4), 6 (3), 7 (4) | 2 |
critically discuss a firm's need to have a strategic and integrated approach to be able to successfully manage innovation and technical development,
| 1 (2), 2 (3), 3 (3), 4 (3), 5 (4), 6 (3), 7 (3) | 3 |
analyse complex innovation processes in firms both internally and externally. This incorporates for instance basic knowledge about partnerships, alliances, research and development, commercialisation and industrial marketing.
| 1 (3), 2 (3), 3 (4), 4 (3), 5 (4), 6 (3), 7 (3) | |