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TOURISM MANAGEMENT (M.A.) (ENGLISH) PROGRAMME COURSE DESCRIPTION |
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| Name of the Course Unit | Code | Year | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|---|
| INNOVATION MANAGEMENT IN TOURISM INDUSTRY | THM504 | 1 | 2 | 3+0 | 3.0 | 8.0 |
| No |
Key Learning Outcomes of the Course Unit On successful completion of this course unit, students/learners will or will be able to: |
PROGRAMME LEARNING OUTCOMES |
|---|---|---|
| 1 | On completion of the course, the student should be able to: account for the importance of technological development and innovation for economic growth and increased competitiveness on a firm level, | 1 (4), 2 (4), 3 (4), 4 (4), 5 (4), 6 (3), 7 (4) |
| 2 | critically discuss a firm's need to have a strategic and integrated approach to be able to successfully manage innovation and technical development, | 1 (2), 2 (3), 3 (3), 4 (3), 5 (4), 6 (3), 7 (3) |
| 3 | analyse complex innovation processes in firms both internally and externally. This incorporates for instance basic knowledge about partnerships, alliances, research and development, commercialisation and industrial marketing. | 1 (3), 2 (3), 3 (4), 4 (3), 5 (4), 6 (3), 7 (3) |