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BUSINESS ADMINISTRATION (ENGLISH) PROGRAMME
COURSE DESCRIPTION
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Name of the Course Unit
| Code
| Year
| Semester
| In-Class Hours (T+P)
| Credit
| ECTS Credit
|
MARKETING MANAGEMENT |
MRK202 |
2 |
4 |
3+0 |
3.0 |
6.0 |
No
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Key Learning Outcomes of the Course Unit
On successful completion of this course unit, students/learners will or will be able to:
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PROGRAMME LEARNING OUTCOMES |
1 |
To provide national and international knowledge and skills about marketing management | 1 (5), 2 (5), 3 (5), 4 (5), 5 (5), 8 (5), 10 (5) | 2 |
To gain experience in presenting marketing suggestions, developing and evaluating ideas | 1 (4), 2 (5), 3 (5), 4 (5), 8 (5), 9 (5), 10 (5) | 3 |
To provide infrastructure in which they can develop their theoretical and practical knowledge in the field of marketing with their expertise. | 1 (5), 2 (5), 3 (5), 4 (5), 8 (5), 9 (5), 10 (5) | 4 |
To be able to produce effective and result-oriented solutions for defining, analyzing and solving problems in Marketing Management | 1 (4), 2 (5), 3 (5), 4 (5), 8 (4), 9 (5), 10 (5) | 5 |
To have a creative and innovative perspective on Marketing Management | 1 (4), 2 (5), 3 (5), 4 (5), 8 (4), 10 (5) | |