BUSINESS ADMINISTRATION (ENGLISH) PROGRAMME COURSE DESCRIPTION
Name of the Course Unit	Code	Year	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MARKETING MANAGEMENT	MRK202	2	4	3+0	3.0	6.0

No	Key Learning Outcomes of the Course Unit On successful completion of this course unit, students/learners will or will be able to:	PROGRAMME LEARNING OUTCOMES
1	To provide national and international knowledge and skills about marketing management	1 (5), 2 (5), 3 (5), 4 (5), 5 (5), 8 (5), 10 (5)
2	To gain experience in presenting marketing suggestions, developing and evaluating ideas	1 (4), 2 (5), 3 (5), 4 (5), 8 (5), 9 (5), 10 (5)
3	To provide infrastructure in which they can develop their theoretical and practical knowledge in the field of marketing with their expertise.	1 (5), 2 (5), 3 (5), 4 (5), 8 (5), 9 (5), 10 (5)
4	To be able to produce effective and result-oriented solutions for defining, analyzing and solving problems in Marketing Management	1 (4), 2 (5), 3 (5), 4 (5), 8 (4), 9 (5), 10 (5)
5	To have a creative and innovative perspective on Marketing Management	1 (4), 2 (5), 3 (5), 4 (5), 8 (4), 10 (5)