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BUSINESS ADMINISTRATION (ENGLISH) PROGRAMME
COURSE DESCRIPTION
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| Name of the Course Unit
| Code
| Year
| Semester
| In-Class Hours (T+P)
| Credit
| ECTS Credit
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| CUSTOMER RELATIONS MANAGEMENT |
BUS408 |
4 |
8 |
3+0 |
3.0 |
6.0 |
| Objectives and Contents |
| Objectives of the Course Unit |
Customer relationship management (CRM) refers to a company's strategy, approach, and practices for managing all current and potential customer interactions. The objectives of the course are;
- To develop understanding about customer relationship management concepts and frameworks, and how these are applied to form relationships with customers and other internal and external stakeholders
- To have a managerial perspective and evaluate CRM implementation strategies
- To have knowledge about holistic models that provide different and competing overviews of CRM
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| Contents of the Course Unit |
This course content involves understanding the concepts of Customer retention, Customer centricity Customer Acquistion and Customer lifetime value, Customer value management. |
| Contribution of the Course Intending to Provide the Professional Education |
-Analyse relationship theory and relationship economics from the point of view of the customer and the business.
-Evaluate CRM implementation strategies
-Plan and carry out an investigation into a specific aspect of CRM, and report findings in an appropriate format
-Know the benefits of the CRM and learn how to use it
-Apply the learnings to the customer service, sales and marketing |
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EBS : Kıbrıs İlim Üniversitesi Eğitim Öğretim Bilgi Sistemi
Kıbrıs İlim Üniversitesi AKTS Bilgi Paketi
AKTS Bilgi Paketi
ECTS Information Package
Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır.
ETIS : İstanbul Aydın University Education & Training System
Cyprus Science University ECTS Information Package
ECTS Information Package
European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.
