KIUS
English


BUSINESS ADMINISTRATION (MBA) (ENGLISH) (Without Thesis) PROGRAMME
COURSE DESCRIPTION
Name of the Course Unit Code Year Semester In-Class Hours (T+P) Credit ECTS Credit
GLOBAL MARKETING MNG527 1 2 3+0 3.0 6.0


General Information
Language of Instruction English
Level of the Course Unit Master's Degree, TYYÇ: Level 7, EQF-LLL: Level 7, QF-EHEA: Second Cycle
Type of the Course Programme Elective
Mode of Delivery of the Course Unit Face-to-face
Work Placement(s) Requirement for the Course Unit Yes
Coordinator of the Course Unit
Instructor(s) of the Course Unit Prof. Dr. ASIM GÜNAL ÖNCE
Assistant(s) of the Course Unit

Prerequisites and/or co-requisities of the course unit
CATEGORY OF THE COURSE UNIT
Category of the Course Unit Degree of Contribution (%)
Fundamental Course in the field % 20
Course providing specialised skills to the main field % 20
Course providing supportive skills to the main field % 20
Course providing humanistic, communication and management skills % 20
Course providing transferable skills % 20

Objectives and Contents
Objectives of the Course Unit 1. Develop a Global Mindset: Cultivate an appreciation for cultural diversity, economic variations, and geopolitical factors that influence global marketing strategies. 2. Understand Global Consumer Behavior: Analyze the impact of cultural differences on consumer preferences, purchasing behavior, and decision-making processes in diverse international markets. 3. Explore Market Entry Strategies: Examine various modes of market entry, including exporting, licensing, joint ventures, and direct investment, and assess their suitability in different global contexts. 4. Develop Global Marketing Communication Skills: Analyze the nuances of cross-cultural communication, and create effective integrated marketing communication (IMC) strategies for diverse audiences.
Contents of the Course Unit Global Marketing Environment, Market Entry Strategies, Global Marketing Communication Skills, 4P' s in Global Marketing
Contribution of the Course Intending to Provide the Professional Education Understanding Global Marketing Environment, Building Brand Reputation in terms of globally, Encouraging Cultural exchange,

No
 Key Learning Outcomes of the Course Unit
On successful completion of this course unit, students/learners will or will be able to:
1 Develop an understanding of diverse cultures and their impact on consumer behavior, marketing communication, and business practices in global markets.
2 Analyze and interpret the factors influencing global consumer behavior, including cultural, social, and psychological aspects, to inform marketing strategies.
3 Understand the complexities of global pricing, considering factors such as currency fluctuations, local competition, and economic conditions, and develop appropriate pricing strategies
4 Develop and implement cross-cultural integrated marketing communication (IMC) strategies, including advertising, promotion, and public relations, to effectively reach diverse global audiences.

Learning Activities & Teaching Methods of the Course Unit
Learning Activities & Teaching Methods of the Course Unit

Weekly Course Contents and Study Materials for Preliminary & Further Study
Week Topics (Subjects) Preparatory & Further Activities
1 Introduction to Global Marketing No file found
2 Global Marketing Environment -1 No file found
3 Global Marketing Environment -2 No file found
4 Market Entry Strategies No file found
5 Understanding Global Consumers No file found
6 Global Product and Brand Management No file found
7 Global Pricing Strategies No file found
8 Global Distribution Channels No file found
9 Global Marketing Communication No file found
10 Ethics and Sustainability in Global Marketing No file found
11 Global Trade Environment No file found
12 Trends in Global Marketing No file found
13 No file found
14 No file found

SOURCE MATERIALS & RECOMMENDED READING
1-Global Marketing Warren J. Keegan, Mark S. Green;2th/ed. Prentice Hill,

MATERIAL SHARING
Course Notes No file found
Presentations No file found
Homework No file found
Exam Questions & Solutions No file found
Useful Links No file found
Video and Visual Materials No file found
Other No file found
Announcements No file found

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES
LEARNING OUTCOMES OF THE COURSE UNIT NOT DEFINED
*Level of Contribution (0-5): Empty-Null (0), 1- Very Low, 2- Low, 3- Medium, 4- High, 5- Very High

No
 Key Learning Outcomes of the Course Unit
On successful completion of this course unit, students/learners will or will be able to: 		PROGRAMME LEARNING OUTCOMES
1 Develop an understanding of diverse cultures and their impact on consumer behavior, marketing communication, and business practices in global markets.
2 Analyze and interpret the factors influencing global consumer behavior, including cultural, social, and psychological aspects, to inform marketing strategies.
3 Understand the complexities of global pricing, considering factors such as currency fluctuations, local competition, and economic conditions, and develop appropriate pricing strategies
4 Develop and implement cross-cultural integrated marketing communication (IMC) strategies, including advertising, promotion, and public relations, to effectively reach diverse global audiences.

Assessment
Assessment & Grading of In-Term Activities Number of
Activities		 Degree of Contribution (%)
Mid-Term Exam 0 -
Computer Based Presentation 0 -
Short Exam 0 -
Presentation of Report 0 -
Homework Assessment 0 -
Oral Exam 0 -
Presentation of Thesis 0 -
Presentation of Document 0 -
Expert Assessment 0 -
Board Exam 0 -
Practice Exam 0 -
Year-End Final Exam 0 -
Internship Exam 0 -
TOTAL 0 %100
Contribution of In-Term Assessments to Overall Grade 0 %50
Contribution of Final Exam to Overall Grade 1 %50
TOTAL 1 %100


WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites Learning Activities
(# of week)		 Duration
(hours, h)		 Workload (h)
Lecture & In-Class Activities 0 0 0
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Total Workload for Learning & Teaching Activities - - 0
Workload for Assessment Activities
Type of the Assessment Activites # of Assessment Activities
 Duration
(hours, h)		 Workload (h)
Final Exam 1 0 0
Preparation for the Final Exam 0 0 0
Mid-Term Exam 0 0 0
Preparation for the Mid-Term Exam 0 0 0
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
Total Workload for Assessment Activities - - 0
Total Workload of the Course Unit - - 0
Workload (h) / 25.5 0.0
ECTS Credits allocated for the Course Unit 6.0

EBS : Kıbrıs İlim Üniversitesi Eğitim Öğretim Bilgi Sistemi Kıbrıs İlim Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Cyprus Science University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.