KIUS
English


TOURISM AND HOTEL MANAGEMENT (ENGLISH) PROGRAMME
COURSE DESCRIPTION
Name of the Course Unit Code Year Semester In-Class Hours (T+P) Credit ECTS Credit
PUBLIC RELATIONS THM309 3 5 2+0 2.0 4.0


Objectives and Contents
Objectives of the Course Unit Upon completion of the course, successful students will be able to: 1. Explain the history, theory, and models of corporate public relations 2. Explain the role of the public relations professional in the corporate environment 3. Describe the strategies, tactics, and techniques of public relations programs 4. Develop an understanding of the various writing tasks for specific audiences and purposes 5. Develop a basic communications plan
Contents of the Course Unit Successful students will be able to: a) define public relations b) identify the history and evolution of public relations c) describe the social theories of PR theorists (Lee, Bernays, Grunig, etc.) d) describe communication channels (e.g., paid advertising, media relations) e) identify potential blocks or barriers to effective communication f) describe the components of the RACE and ROSIE theories g) describe the role of research in message development and issue identification h) describe different communication vehicles (e.g., brochures, videos) i) describe the value of strategic communication planning j) discuss measurement and evaluation criteria k) learn how to identify key audiences l) discuss the role of repetition in message sending
Contribution of the Course Intending to Provide the Professional Education Have a variety of skills and knowledge needed for their professional practice

EBS : Kıbrıs İlim Üniversitesi Eğitim Öğretim Bilgi Sistemi Kıbrıs İlim Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Cyprus Science University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.