CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES
|
KNOWLEDGE
|
Theoretical
|
No |
PROGRAMME LEARNING OUTCOMES |
LEVEL OF CONTRIBUTION* |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Demonstrate a Deep Understanding of Marketing Concepts | X | | | | | |
2 |
Develop Strategic Marketing Plans | X | | | | | |
3 |
Apply Multichannel Marketing Strategies | X | | | | | |
4 |
Analyze and Interpret Consumer Behavior | X | | | | | |
Factual
|
No |
PROGRAMME LEARNING OUTCOMES |
LEVEL OF CONTRIBUTION* |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Leverage Digital Marketing Technologies | X | | | | | |
2 |
Manage and Enhance Brand Identities | X | | | | | |
3 |
Communicate Effectively in Marketing | X | | | | | |
4 |
Foster Creativity and Innovation | X | | | | | |
SKILLS
|
Cognitive
|
No |
PROGRAMME LEARNING OUTCOMES |
LEVEL OF CONTRIBUTION* |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Apply Ethical Marketing Practices | X | | | | | |
2 |
Utilize Analytical Skills for Marketing Data | X | | | | | |
3 |
Collaborate Across Business Functions | X | | | | | |
4 |
Gain Practical Experience | X | | | | | |
Practical
|
No |
PROGRAMME LEARNING OUTCOMES |
LEVEL OF CONTRIBUTION* |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Build a Professional Network | X | | | | | |
2 |
Demonstrate Leadership and Management Skills | X | | | | | |
3 |
Commit to Lifelong Learning | X | | | | | |
4 |
Understand Global Marketing Dynamics | X | | | | | |
PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS
|
Autonomy & Responsibility
|
No |
PROGRAMME LEARNING OUTCOMES |
LEVEL OF CONTRIBUTION* |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Promote Entrepreneurial Thinking | X | | | | | |
2 |
Real-world Case Studies | X | | | | | |
3 |
Simulation Exercises | X | | | | | |
4 |
Internship Opportunities | X | | | | | |
Learning to Learn
|
No |
PROGRAMME LEARNING OUTCOMES |
LEVEL OF CONTRIBUTION* |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Industry Collaborations | X | | | | | |
2 |
Entrepreneurial Projects | X | | | | | |
3 |
Marketing Campaign Development | X | | | | | |
4 |
Ethical Decision-Making Scenarios | X | | | | | |