BUSINESS ADMINISTRATION (MBA) (ENGLISH) PROGRAMME COURSE DESCRIPTION
Name of the Course Unit	Code	Year	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
GLOBAL MARKETING	MNG527	1	2	3+0	3.0	6.0

General Information
Language of Instruction	English
Level of the Course Unit	Master's Degree, TYYÇ: Level 7, EQF-LLL: Level 7, QF-EHEA: Second Cycle
Type of the Course	Programme Elective
Mode of Delivery of the Course Unit	Face-to-face
Work Placement(s) Requirement for the Course Unit	Optional
Coordinator of the Course Unit
Instructor(s) of the Course Unit	Prof. Dr. ASIM GÜNAL ÖNCE
Assistant(s) of the Course Unit

Prerequisites and/or co-requisities of the course unit

CATEGORY OF THE COURSE UNIT
Category of the Course Unit	Degree of Contribution (%)
Fundamental Course in the field	% 30
Course providing specialised skills to the main field	% 20
Course providing supportive skills to the main field	% 10
Course providing humanistic, communication and management skills	% 20
Course providing transferable skills	% 20