BUSINESS ADMINISTRATION (MBA) (ENGLISH) PROGRAMME COURSE DESCRIPTION
Name of the Course Unit	Code	Year	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
GLOBAL MARKETING	MNG527	1	2	3+0	3.0	6.0

Objectives and Contents
Objectives of the Course Unit	This course aims to introduce students to the global business environment and to examine the opportunities and challenges associated with marketing in a global context.
Contents of the Course Unit	- Global Marketing Environment - Approaching global markets - The Global Marketing Mix
Contribution of the Course Intending to Provide the Professional Education	-Familiarizes students with global marketing and the global business environment