TOURISM MANAGEMENT (M.A.) (ENGLISH) PROGRAMME COURSE DESCRIPTION
Name of the Course Unit	Code	Year	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
SERVICE QUALITY MANAGEMENT IN TOURISM	THM507	1	2	3+0	3.0	8.0

No	Key Learning Outcomes of the Course Unit On successful completion of this course unit, students/learners will or will be able to:	PROGRAMME LEARNING OUTCOMES
1	After completion of the course students should be able to: 1. Critically evaluate the modern concepts and theories of quality management. (students should acquire Knowledge of quality theories available, describe the ‘system view’ that underlines modern quality management thinking)
2	2. Identify the factors that contribute to the continuous quality improvement process. (students should acquire knowledge to compare and contrast Deming’s, Juran’s, and Crosby’s perception of quality of management and identify why commitment is an important variable in quality improvement initiatives)	2 (4), 3 (3), 4 (3), 7 (3)
3	3. Explore the concepts of Quality management and its application to the Hospitality and Tourism sector. (students should acquire knowledge and abilities in the ways in which services are unique in comparison with manufacture industry, and how the differences affect the management of service quality).	1 (3), 5 (3), 6 (4)