OPTICIANRY (TURKISH) PROGRAMME COURSE DESCRIPTION
Name of the Course Unit	Code	Year	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
PUBLIC RELATIONS	OPT221	2	3	2+0	2.0	4.0

Objectives and Contents
Objectives of the Course Unit	Understanding the concept and history of public relations and learning its application areas
Contents of the Course Unit	Definition and content of Public Relations, Public Relations History, The Emergence of Public Relations in Turkey, Communications, Advertising, Marketing, Special Applications of Public Relations, Special Applications of Public Relations
Contribution of the Course Intending to Provide the Professional Education	In the process of practicing the profession, it provides the ability to establish successful human relations and express themselves correctly.