English


TOURISM AND HOTEL MANAGEMENT (ENGLISH) PROGRAMME
COURSE DESCRIPTION
Name of the Course Unit Code Year Semester In-Class Hours (T+P) Credit ECTS Credit
TOURISM MARKETING II THM306 3 6 3+2 4.0 4.0


General Information
Language of Instruction English
Level of the Course Unit Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of the Course Compulsory
Mode of Delivery of the Course Unit Face-to-face
Work Placement(s) Requirement for the Course Unit Yes
Coordinator of the Course Unit Assoc. Prof. (Ph.D.) MEHMET NECATI CİZRELİOĞULLARI
Instructor(s) of the Course Unit Assoc. Prof. (Ph.D.) SOOLMAZ AZARMI LAFMAJANI
Assistant(s) of the Course Unit

Prerequisites and/or co-requisities of the course unit
CATEGORY OF THE COURSE UNIT
Category of the Course Unit Degree of Contribution (%)
Fundamental Course in the field % 20
Course providing specialised skills to the main field % 20
Course providing supportive skills to the main field % 20
Course providing humanistic, communication and management skills % 20
Course providing transferable skills % 20

Objectives and Contents
Objectives of the Course Unit This course intends to lay the groundwork for an understanding of marketing principles and to reveal how these principles are applied in marketing generally and in the tourism and recreation industry in particular.
Contents of the Course Unit Practices of basic marketing concepts and applications in the field of tourism. The components of the touristic product and the distribution system in tourism will be discussed.
Contribution of the Course Intending to Provide the Professional Education On successful completion of this course, students will have developed skills in: summarizing and presenting articles and/or case studies, giving suggestions for managerial implications for business practice in their case studies, presenting and defending their own ideas by participating in class discussions, Making library and on-line database search for articles, and using technology.

No
Key Learning Outcomes of the Course Unit
On successful completion of this course unit, students/learners will or will be able to:
1 It will be able to express the basic features of tourism marketing.
2 It will describe the differences of tourism marketing.
3 The concept of service marketing will be expressed.
4 It will be expressed the distinctive features of the services marketed in tourism.
5 It will have information about strategic planning and management in tourism.

Learning Activities & Teaching Methods of the Course Unit
Learning Activities & Teaching Methods of the Course Unit

Weekly Course Contents and Study Materials for Preliminary & Further Study
Week Topics (Subjects) Preparatory & Further Activities
1 Introduction to Marketing for Hospitality and Tourism No file found
2 Introduction to Marketing for Hospitality and Tourism No file found
3 Service Characteristics of Hospitality and Tourism Marketing No file found
4 Service Characteristics of Hospitality and Tourism Marketing No file found
5 The Role of Marketing in Strategic Planning No file found
6 The Role of Marketing in Strategic Planning No file found
7 Review of the courses No file found
8 Mid-term examination No file found
9 Marketing Environment No file found
10 Consumer Markets and Consumer Buying Behavior No file found
11 Consumer Markets and Consumer Buying Behavior No file found
12 Organizational Buyer Behavior of Group Market No file found
13 Review of the courses No file found
14 Final Examination No file found

SOURCE MATERIALS & RECOMMENDED READING
1-Marketing for Hospitality and Tourism” (6th Ed. 2014) by: Kotler, P., Bowen, J., and Makens, J., Upper Saddle River, New Jersey: Pearson Education.

MATERIAL SHARING
Course Notes
THM306
swot
Presentations No file found
Homework
Articles
Article
Article
Article
Article
Article
Exam Questions & Solutions No file found
Useful Links No file found
Video and Visual Materials No file found
Other No file found
Announcements No file found

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES
KNOWLEDGE
Theoretical
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 The person has a basic knowledge of theory, concepts and principle in the sector. X
2 The person has a basic knowledge legal arrangement, standarts and application of proffesional. X
3 The person has a basic knowledge of internal and external environmental factors in sector. X
4 The person has a basic knowledge process of serving and application in sector. X
5 The person has a basic knowledge of theory, concepts and principle in the sector. X
6 The person has a basic knowledge legal arrangement, standarts and application of proffesional. X
7 The person has a basic knowledge of internal and external environmental factors in sector. X
8 The person has a basic knowledge process of serving and application in sector. X
SKILLS
Cognitive
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 The person uses acquired knowledge in his / her proffesional life. X
2 The person follows the changes in the company, analyzes, predicts and decides. X
3 In the line of needs and wants of consumers, the person applies the service process, satisfying of consumers. X
4 the person eliminates the problems and makes solutions, and also presents. X
5 The person try to learn, use and maintain physical environment, materials and technologies. X
6 the person makes self-assessments and draws a cocnlusion from the application. X
7 the person eliminates the problems and makes solutions, and also presents. X
8 The person follows the changes in the company, analyzes, predicts and decides. X
Practical
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 To make the risk analysis X
2 To have information about workers` rights X
3 To have the required ethical rules of the profession X
4 Tourism and to have information about the environmental relationships X
PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS
Autonomy & Responsibility
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 the person develops who works with him / her knowledge, evaluates. X
2 The person takes the responsibility and works as a group member. X
3 The person works independently while makes a process. X
4 The person uses acquired knowledge in his / her proffesional life. X
Learning to Learn
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 Students can learn by themselves, they can manage the time, and assess yourself. X
2 Students follow the recent development in the sector. X
3 They can update and develop the information, skills and competence. X
4 Basic level of knowledge and skills acquired in the field to evaluate with a critical approach, to determine their learning needs and to meet. X
Communication & Social
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 Students can use computer software program at least European Computer Usage Licence in basic level and also use communication technologies. X
2 Students can have a relationship between people and cultures X
3 Students can learn at least one foreign language in accordiance with Common European Framework in A2 Level and they can have a relationship with this language. X
4 Students prepare reports, they present these knowledge, argument, and analyzes to experts and people who are out of the sector. X
Occupational and/or Vocational
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 Students can apply their professions according to law and occupation. X
2 Students should be sensitive the difeerences between people and cultures, they show respect them. X
3 Students take human health social and natural environment into consideration during the professional process. X
4 Students depend on moral values in the sector. X
*Level of Contribution (0-5): Empty-Null (0), 1- Very Low, 2- Low, 3- Medium, 4- High, 5- Very High

No
Key Learning Outcomes of the Course Unit
On successful completion of this course unit, students/learners will or will be able to:
PROGRAMME LEARNING OUTCOMES
1 It will be able to express the basic features of tourism marketing.1 (4), 2 (5), 3 (4), 4 (4), 5 (4), 6 (4), 7 (4), 8 (3), 9 (4), 10 (4), 11 (5), 12 (4), 13 (3), 14 (4), 15 (4), 16 (4), 17 (3), 18 (4), 19 (3), 20 (3), 21 (4), 22 (4), 23 (3), 24 (4), 25 (4), 26 (3), 27 (3), 28 (3), 29 (2), 30 (3), 31 (3), 32 (3), 33 (4), 34 (3), 35 (4), 36 (5)
2 It will describe the differences of tourism marketing.1 (5), 2 (4), 3 (4), 4 (4), 5 (5), 6 (4), 7 (5), 8 (4), 9 (3), 10 (3), 11 (4), 12 (4), 13 (3), 14 (4), 15 (4), 16 (4), 17 (3), 18 (3), 19 (4), 20 (4), 21 (4), 22 (4), 23 (5), 24 (4), 25 (5), 26 (3), 27 (3), 28 (3), 29 (3), 30 (4), 31 (3), 32 (4), 33 (4), 34 (4), 35 (3), 36 (4)
3 The concept of service marketing will be expressed.1 (5), 2 (3), 3 (4), 4 (4), 5 (5), 6 (3), 7 (4), 8 (3), 9 (5), 10 (3), 11 (4), 12 (4), 13 (4), 14 (4), 15 (4), 16 (3), 17 (4), 18 (4), 19 (3), 20 (5), 21 (4), 22 (4), 23 (3), 24 (4), 25 (3), 26 (4), 27 (3), 28 (3), 29 (2), 30 (5), 31 (2), 32 (4), 33 (4), 34 (4), 35 (4), 36 (4)
4 It will be expressed the distinctive features of the services marketed in tourism.1 (4), 2 (4), 3 (4), 4 (4), 5 (4), 6 (4), 7 (3), 8 (3), 9 (5), 10 (4), 11 (3), 12 (4), 13 (4), 14 (4), 15 (4), 16 (4), 17 (5), 18 (3), 19 (4), 20 (3), 21 (5), 22 (3), 23 (3), 24 (3), 25 (3), 26 (4), 27 (3), 28 (3), 29 (3), 30 (4), 31 (3), 32 (5), 33 (4), 34 (4), 35 (3), 36 (3)
5 It will have information about strategic planning and management in tourism.1 (4), 2 (4), 3 (4), 4 (5), 5 (4), 6 (4), 7 (5), 8 (4), 9 (4), 10 (4), 11 (5), 12 (4), 13 (4), 14 (3), 15 (4), 16 (4), 17 (4), 18 (5), 19 (4), 20 (4), 21 (4), 22 (4), 23 (4), 24 (3), 25 (4), 26 (3), 27 (4), 28 (4), 29 (2), 30 (4), 31 (2), 32 (4), 33 (3), 34 (4), 35 (4), 36 (4)

Assessment
Assessment & Grading of In-Term Activities Number of
Activities
Degree of Contribution (%)
Mid-Term Exam 1 % 40
Computer Based Presentation 0 -
Short Exam 0 -
Presentation of Report 0 -
Homework Assessment 0 -
Oral Exam 0 -
Presentation of Thesis 0 -
Presentation of Document 0 -
Expert Assessment 0 -
Board Exam 0 -
Practice Exam 0 -
Year-End Final Exam 1 % 60
Internship Exam 0 -
TOTAL 2 %100
Contribution of In-Term Assessments to Overall Grade 2 %50
Contribution of Final Exam to Overall Grade 1 %50
TOTAL 3 %100


WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites Learning Activities
(# of week)
Duration
(hours, h)
Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 3 3 9
Project Work 2 2 4
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 3 1 3
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Total Workload for Learning & Teaching Activities - - 100
Workload for Assessment Activities
Type of the Assessment Activites # of Assessment Activities
Duration
(hours, h)
Workload (h)
Final Exam 1 1 1
Preparation for the Final Exam 0 0 0
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 0 0 0
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
Total Workload for Assessment Activities - - 2
Total Workload of the Course Unit - - 102
Workload (h) / 25.5 4.0
ECTS Credits allocated for the Course Unit 4.0

EBS : Kıbrıs İlim Üniversitesi Eğitim Öğretim Bilgi Sistemi Kıbrıs İlim Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Cyprus Science University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.