TOURISM AND HOTEL MANAGEMENT (ENGLISH) PROGRAMME
COURSE DESCRIPTION
Name of the Course Unit Code Year Semester In-Class Hours (T+P) Credit ECTS Credit
E-BUSINESS BUS310 3 6 3+0 3.0 5.0


General Information
Language of Instruction Turkish
Level of the Course Unit Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of the Course Programme Elective
Mode of Delivery of the Course Unit Face-to-face
Work Placement(s) Requirement for the Course Unit Yes
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Assistant(s) of the Course Unit

Prerequisites and/or co-requisities of the course unit
CATEGORY OF THE COURSE UNIT
Category of the Course Unit Degree of Contribution (%)
Fundamental Course in the field % 100
Course providing specialised skills to the main field -
Course providing supportive skills to the main field -
Course providing humanistic, communication and management skills -
Course providing transferable skills -

Objectives and Contents
Objectives of the Course Unit Objectives of the Course Unit To introduce students to E-Business and its application and relevance to a business
Contents of the Course Unit Contents of the Course Unit E-Business is an interdisciplinary topic encompassing both business and technology.
Contribution of the Course Intending to Provide the Professional Education Basic business aspects and applications throughout the business world include commercial business, government, education and health services.

No
Key Learning Outcomes of the Course Unit
On successful completion of this course unit, students/learners will or will be able to:
1 1 Define and explain the variety of e-business models
2 2 Determine an appropriate e-business model and apply it to a specific business
3 3 Explain the benefits and limitations to using e-business models in relations to traditional models

Learning Activities & Teaching Methods of the Course Unit
Learning Activities & Teaching Methods of the Course Unit ( X ) (    )
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Weekly Course Contents and Study Materials for Preliminary & Further Study
Week Topics (Subjects) Preparatory & Further Activities
1 1 Introduction to digital business and e-commerce No file found
2 2 Marketplace analysis for e-commerce No file found
3 3 Digital business infrastructure No file found
4 4 E-environment No file found
5 5 Digital business strategy No file found
6 6 Supply chain management No file found
7 7 E-procurement No file found
8 8 Mid-Term Exam No file found
9 9 E-marketing No file found
10 10 Customer relationship management No file found
11 11 Change management No file found
12 12 Analysis and design No file found
13 13 Digital business service implementation and optimization No file found
14 14 Revision No file found

SOURCE MATERIALS & RECOMMENDED READING
1-class notes

MATERIAL SHARING
Course Notes No file found
Presentations No file found
Homework No file found
Exam Questions & Solutions No file found
Useful Links No file found
Video and Visual Materials No file found
Other No file found
Announcements No file found

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES
KNOWLEDGE
Theoretical
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 The person has a basic knowledge of theory, concepts and principle in the sector. X
2 The person has a basic knowledge legal arrangement, standarts and application of proffesional. X
3 The person has a basic knowledge of internal and external environmental factors in sector. X
4 The person has a basic knowledge process of serving and application in sector. X
5 The person has a basic knowledge of theory, concepts and principle in the sector. X
6 The person has a basic knowledge legal arrangement, standarts and application of proffesional. X
7 The person has a basic knowledge of internal and external environmental factors in sector. X
8 The person has a basic knowledge process of serving and application in sector. X
SKILLS
Cognitive
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 The person uses acquired knowledge in his / her proffesional life. X
2 The person follows the changes in the company, analyzes, predicts and decides. X
3 In the line of needs and wants of consumers, the person applies the service process, satisfying of consumers. X
4 the person eliminates the problems and makes solutions, and also presents. X
5 The person try to learn, use and maintain physical environment, materials and technologies. X
6 the person makes self-assessments and draws a cocnlusion from the application. X
7 the person eliminates the problems and makes solutions, and also presents. X
8 The person follows the changes in the company, analyzes, predicts and decides. X
Practical
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 To make the risk analysis X
2 To have information about workers` rights X
3 To have the required ethical rules of the profession X
4 Tourism and to have information about the environmental relationships X
PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS
Autonomy & Responsibility
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 the person develops who works with him / her knowledge, evaluates. X
2 The person takes the responsibility and works as a group member. X
3 The person works independently while makes a process. X
4 The person uses acquired knowledge in his / her proffesional life. X
Learning to Learn
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 Students can learn by themselves, they can manage the time, and assess yourself. X
2 Students follow the recent development in the sector. X
3 They can update and develop the information, skills and competence. X
4 Basic level of knowledge and skills acquired in the field to evaluate with a critical approach, to determine their learning needs and to meet. X
Communication & Social
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 Students can use computer software program at least European Computer Usage Licence in basic level and also use communication technologies. X
2 Students can have a relationship between people and cultures X
3 Students can learn at least one foreign language in accordiance with Common European Framework in A2 Level and they can have a relationship with this language. X
4 Students prepare reports, they present these knowledge, argument, and analyzes to experts and people who are out of the sector. X
Occupational and/or Vocational
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 Students can apply their professions according to law and occupation. X
2 Students should be sensitive the difeerences between people and cultures, they show respect them. X
3 Students take human health social and natural environment into consideration during the professional process. X
4 Students depend on moral values in the sector. X
*Level of Contribution (0-5): Empty-Null (0), 1- Very Low, 2- Low, 3- Medium, 4- High, 5- Very High

No
Key Learning Outcomes of the Course Unit
On successful completion of this course unit, students/learners will or will be able to:
PROGRAMME LEARNING OUTCOMES
1 1 Define and explain the variety of e-business models
2 2 Determine an appropriate e-business model and apply it to a specific business 2 (4), 31 (3)
3 3 Explain the benefits and limitations to using e-business models in relations to traditional models12 (3), 28 (3)

Assessment
Assessment & Grading of In-Term Activities Number of
Activities
Degree of Contribution (%)
Mid-Term Exam 2 % 100
Computer Based Presentation 0 -
Short Exam 0 -
Presentation of Report 0 -
Homework Assessment 0 -
Oral Exam 0 -
Presentation of Thesis 0 -
Presentation of Document 0 -
Expert Assessment 0 -
Board Exam 0 -
Practice Exam 0 -
Year-End Final Exam 0 -
Internship Exam 0 -
TOTAL 2 %100
Contribution of In-Term Assessments to Overall Grade 2 %50
Contribution of Final Exam to Overall Grade 1 %50
TOTAL 3 %100


WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites Learning Activities
(# of week)
Duration
(hours, h)
Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 5 70
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Total Workload for Learning & Teaching Activities - - 112
Workload for Assessment Activities
Type of the Assessment Activites # of Assessment Activities
Duration
(hours, h)
Workload (h)
Final Exam 1 1 1
Preparation for the Final Exam 2 2 4
Mid-Term Exam 2 2 4
Preparation for the Mid-Term Exam 2 2 4
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
Total Workload for Assessment Activities - - 13
Total Workload of the Course Unit - - 125
Workload (h) / 25.5 4.9
ECTS Credits allocated for the Course Unit 5.0