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TOURISM AND HOTEL MANAGEMENT (ENGLISH) PROGRAMME COURSE DESCRIPTION |
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| Name of the Course Unit | Code | Year | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|---|
| E-BUSINESS | BUS310 | 3 | 6 | 3+0 | 3.0 | 5.0 |
| Weekly Course Contents and Study Materials for Preliminary & Further Study | ||
|---|---|---|
| Week | Topics (Subjects) | Preparatory & Further Activities |
| 1 | 1 Introduction to digital business and e-commerce | No file found |
| 2 | 2 Marketplace analysis for e-commerce | No file found |
| 3 | 3 Digital business infrastructure | No file found |
| 4 | 4 E-environment | No file found |
| 5 | 5 Digital business strategy | No file found |
| 6 | 6 Supply chain management | No file found |
| 7 | 7 E-procurement | No file found |
| 8 | 8 Mid-Term Exam | No file found |
| 9 | 9 E-marketing | No file found |
| 10 | 10 Customer relationship management | No file found |
| 11 | 11 Change management | No file found |
| 12 | 12 Analysis and design | No file found |
| 13 | 13 Digital business service implementation and optimization | No file found |
| 14 | 14 Revision | No file found |