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BUSINESS ADMINISTRATION (ENGLISH) PROGRAMME COURSE DESCRIPTION |
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| Name of the Course Unit | Code | Year | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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| MARKETING RESEARCH | MRK301 | 3 | 5 | 3+0 | 3.0 | 6.0 |
| No |
Key Learning Outcomes of the Course Unit On successful completion of this course unit, students/learners will or will be able to: |
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| 1 | To understand the process of obtaining marketing information through qualitative research design |
| 2 | To design and present appropriate research proposals to address a marketing problem |
| 3 | To undertake research using a range of data collection methods |
| 4 | To undertake marketing research |
| 5 | To conduct literature searches |
| 6 | To communicate research findings |