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BUSINESS ADMINISTRATION (ENGLISH) PROGRAMME COURSE DESCRIPTION |
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| Name of the Course Unit | Code | Year | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|---|
| MARKETING RESEARCH | MRK301 | 3 | 5 | 3+0 | 3.0 | 6.0 |
| SOURCE MATERIALS & RECOMMENDED READING | |
|---|---|
| -Donald R. Cooper, Pamela S Schindler, (2007). Marketing Research-Concepts and Cases. Tata McGraw-Hill Publishing Company Limited -Nigel Bradley, (2007). Marketing research –Tools and Techniques. Oxford University Press -Essentials of Marketing Research Clow, Kenneth & James, Karen Sage |
| MATERIAL SHARING | |
|---|---|
| Course Notes | No file found |
| Presentations | No file found |
| Homework | No file found |
| Exam Questions & Solutions | No file found |
| Useful Links | No file found |
| Video and Visual Materials | No file found |
| Other | No file found |
| Announcements | No file found |