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BUSINESS ADMINISTRATION (ENGLISH) PROGRAMME COURSE DESCRIPTION |
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| Name of the Course Unit | Code | Year | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|---|
| MARKETING RESEARCH | MRK301 | 3 | 5 | 3+0 | 3.0 | 6.0 |
| Weekly Course Contents and Study Materials for Preliminary & Further Study | ||
|---|---|---|
| Week | Topics (Subjects) | Preparatory & Further Activities |
| 1 | ntroduction to Marketing Research and Research Design | No file found |
| 2 | Defining the Problem and Determining Research Objectives | No file found |
| 3 | Marketing Research Process | No file found |
| 4 | Research Design | No file found |
| 5 | Exploratory Research & Descriptive Research | No file found |
| 6 | Qualitative and quantitative research distinction | No file found |
| 7 | Midterm Week | No file found |
| 8 | Questionnaire methods | No file found |
| 9 | Designing the Questionnaire | No file found |
| 10 | Sampling | No file found |
| 11 | Survey design and applications | No file found |
| 12 | Data Collection Methods | No file found |
| 13 | Data Analyzing | No file found |
| 14 | Marketing Research Report | No file found |