BUSINESS ADMINISTRATION (ENGLISH) PROGRAMME COURSE DESCRIPTION
Name of the Course Unit	Code	Year	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MARKETING RESEARCH	MRK301	3	5	3+0	3.0	6.0

Objectives and Contents
Objectives of the Course Unit	This Course aims to understand the fundamental concepts and techniques used in marketing research as decision-making tools. The course will engage students in the marketing research process, which involves the systematic gathering, recording and analyzing of data about problems relating to the marketing of goods and services, both primary and secondary data. Course Objectives: 1. To understand the fundamentals concepts of marketing research 2. To give student the ability to design and carry out a research project on the theme of market research, which provides insight into the research. 3. To explore the marketing research process and both qualitative and quantitative research method 4. To distinguish basic and applied science in marketing Learning Objectives: 1. evaluate competing methodological research designs used within marketing 2. collect, analyse, interpret and present data according to the conventions within academic and commercial contexts; 3. select appropriate data collection methods and instruments for certain marketing problems; 4. evaluate marketing research proposals and the credibility of data; Managing Customer Relationship
Contents of the Course Unit	The marketing research process; primary and secondary information sources; qualitative and quantitative approaches; questionnaire design; sampling methods; data entry, formulating web-based survey administration site.
Contribution of the Course Intending to Provide the Professional Education	To gain experience in reviewing research results by studying real world examples and acquire managerial skill of being a critical consumer of marketing research.