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BUSINESS ADMINISTRATION (ENGLISH) PROGRAMME
COURSE DESCRIPTION
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| Name of the Course Unit
| Code
| Year
| Semester
| In-Class Hours (T+P)
| Credit
| ECTS Credit
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| MARKETING RESEARCH |
MRK301 |
3 |
5 |
3+0 |
3.0 |
6.0 |
| Objectives and Contents |
| Objectives of the Course Unit |
This Course aims to understand the fundamental concepts and techniques used in marketing research as decision-making tools. The course will engage students in the marketing research process, which involves the systematic gathering, recording and analyzing of data about problems relating to the marketing of goods and services, both primary and secondary data.
Course Objectives:
1. To understand the fundamentals concepts of marketing research
2. To give student the ability to design and carry out a research project on the theme of market research, which provides insight into the research.
3. To explore the marketing research process and both qualitative and quantitative research method
4. To distinguish basic and applied science in marketing
Learning Objectives:
1. evaluate competing methodological research designs used within marketing
2. collect, analyse, interpret and present data according to the conventions within academic and commercial contexts;
3. select appropriate data collection methods and instruments for certain marketing problems;
4. evaluate marketing research proposals and the credibility of data; Managing Customer Relationship
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| Contents of the Course Unit |
The marketing research process; primary and secondary information sources; qualitative
and quantitative approaches; questionnaire design; sampling methods; data entry, formulating web-based survey administration site. |
| Contribution of the Course Intending to Provide the Professional Education |
To gain experience in reviewing research results by studying real world examples and acquire
managerial skill of being a critical consumer of marketing research.
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EBS : Kıbrıs İlim Üniversitesi Eğitim Öğretim Bilgi Sistemi
Kıbrıs İlim Üniversitesi AKTS Bilgi Paketi
AKTS Bilgi Paketi
ECTS Information Package
Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır.
ETIS : İstanbul Aydın University Education & Training System
Cyprus Science University ECTS Information Package
ECTS Information Package
European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.
