BUSINESS ADMINISTRATION (ENGLISH) PROGRAMME COURSE DESCRIPTION |
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Name of the Course Unit | Code | Year | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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ENTREPRENEURSHIP | BUS203 | 2 | 3 | 3+0 | 3.0 | 6.0 |
Objectives and Contents | |
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Objectives of the Course Unit | In the future, or stand-alone businesses to take part in entrepreneurial activities as an administrator for the students will summarize the key elements is to teach entrepreneurship. |
Contents of the Course Unit | Basic Functions of Entrepreneurship, SMEs Contributions to Economics and Social Life. Weaknesses of SMEs and SMEs Support Provided by Institutions. Franchising Benefits System and the investor. Marketing and Promotion Strategies. Business Plan and Sections. |
Contribution of the Course Intending to Provide the Professional Education | The skills and knowledge which students will gain through this course are; 1. To learn scientific, academic and application oriented entrepreneurship, 2. To develop different perspective and manner of approaching corresponding with entrepreneurship, 3. To perceive and learn entrepreneurship with economical and social aspects, 4. To understand, entrepreneurship and especially economical entrepreneurship phenomenon as a system at a theoretical and practical level, 5. To be able to evaluate entrepreneurship processes and relations between them systematical and make it practicable, 6. To develop knowledge and skills at basic level about “marketing”, “financing”, “business establishment processes”, “applicable legal legislation” etc. which are closely associated with entrepreneurship and especially economical entrepreneurship. 7. To be able turn an oppurtunity into an idea and turn an idea into a business idea and evaluate this process, 8. To be able to create marketing, financial and business management plan and evaluate it, 9. To be able to make a feasibility study at a basic level |