KIUS
English


TOURISM MANAGEMENT (M.A.) (ENGLISH) PROGRAMME
COURSE DESCRIPTION
Name of the Course Unit Code Year Semester In-Class Hours (T+P) Credit ECTS Credit
MARKETING MANAGEMENT FOR TOURISM INDUSTRY THM503 1 2 3+0 3.0 8.0


General Information
Language of Instruction English
Level of the Course Unit Master's Degree, TYYÇ: Level 7, EQF-LLL: Level 7, QF-EHEA: Second Cycle
Type of the Course Compulsory
Mode of Delivery of the Course Unit Face-to-face
Work Placement(s) Requirement for the Course Unit Yes
Coordinator of the Course Unit Assoc. Prof. (Ph.D.) MEHMET NECATI CİZRELİOĞULLARI
Instructor(s) of the Course Unit Assoc. Prof. (Ph.D.) MEHMET NECATI CİZRELİOĞULLARI
Assistant(s) of the Course Unit

Prerequisites and/or co-requisities of the course unit
CATEGORY OF THE COURSE UNIT
Category of the Course Unit Degree of Contribution (%)
Fundamental Course in the field % 20
Course providing specialised skills to the main field % 20
Course providing supportive skills to the main field % 20
Course providing humanistic, communication and management skills % 20
Course providing transferable skills % 20

Objectives and Contents
Objectives of the Course Unit This course intends to provide students with detailed information about the marketing environment, components of the marketing mix, market segmentation, and planning.
Contents of the Course Unit This course is concerned with the development, evaluation, and implementation of marketing management in the tourism and hospitality industry. The course also deals primarily with an in-depth analysis of a variety of concepts, theories, facts, techniques, and models.
Contribution of the Course Intending to Provide the Professional Education On successful completion of this course, all students will have developed knowledge and understanding of: 1. the components of the marketing concept and why they are critical to successful marketing practice, 2. the holistic marketing concept, 3. a range of decisions implicit in strategic marketing management and planning, 4. long-term loyalty relationships with customers, 5. the buying decision process, 6. the establishment of brand equity, 7. points-of-difference and points-of-parity, 8. various product strategies, 9. service excellence and its implications, 10. pricing strategies and programs, 11. integrated marketing channels, and 12. how markets contrast in terms of their ‘enduring characteristics’ and their stage of development and how the nature of competition in such markets is impacted. On successful completion of this course, all students will have developed their skills in: 13. planning a variety of marketing management tools, 14. presenting articles and case studies, 15. using technology, 16. suggesting implications for business practice, and 17. making library and on-line database search for articles. On successful completion of this course, all students will have developed their competencies in: 18. having social responsibility and ethical understanding in the implementation of marketing decisions, 19. demonstrating the use of learning resources, and 20. learning autonomously.

No
 Key Learning Outcomes of the Course Unit
On successful completion of this course unit, students/learners will or will be able to:
1 On successful completion of this course, all students will have developed knowledge and understanding of: the components of the marketing concept and why they are critical to successful marketing practice,
2 the holistic marketing concept,
3 a range of decisions implicit in strategic marketing management and planning,
4 long-term loyalty relationships with customers
5 how markets contrast in terms of their ‘enduring characteristics’ and their stage of development and how the nature of competition in such markets is impacted.
6 On successful completion of this course, all students will have developed their skills in: planning a variety of marketing management tools,
7 presenting articles and case studies,
8 making library and on-line database search for articles.
9 On successful completion of this course, all students will have developed their competencies in: having social responsibility and ethical understanding in the implementation of marketing decisions,
10 demonstrating the use of learning resources, and learning autonomously.

Learning Activities & Teaching Methods of the Course Unit
Learning Activities & Teaching Methods of the Course Unit

Weekly Course Contents and Study Materials for Preliminary & Further Study
Week Topics (Subjects) Preparatory & Further Activities
1 Introduction to Tourism / The Importance of Management No file found
2 Management Functions /Levels of Management No file found
3 Marketing /Marketing Mix /Features of Tourism Marketing No file found
4 Customer Need/Wants/Demands- Customer Satisfaction /Expectations/Value No file found
5 Market Management Orientation No file found
6 The Service Profit Chain /Marketing Strategies No file found
7 Customer Value-Driven Marketing Strategy No file found
8 Mid-term No file found
9 Managing the Marketing Process No file found
10 Marketing Information System No file found
11 Marketing Segmentation in Tourism No file found
12 Market Intelligence /Customer Interaction with the Service Delivery System No file found
13 Internal Marketing for Hospitality and Hotel / The Marketing Plan /Main strategies for tourism marketers No file found
14 Final Exam No file found

SOURCE MATERIALS & RECOMMENDED READING
1-

MATERIAL SHARING
Course Notes
SWOT
THM503-POWERPOINT
Presentations No file found
Homework
ARTICLE
ARTICLE
ARTICLE
ARTICLE
ARTICLE
ARTICLE
Exam Questions & Solutions No file found
Useful Links
BOOK
Video and Visual Materials No file found
Other No file found
Announcements No file found

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES
KNOWLEDGE
Theoretical
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 To undertake the necessary responsibilities in the tourism related fields, X
2 To be familiar with the issues related to the tourism and business sector, X
3 Define the problems faced and take decisions about their solutions and apply them; X
4 Know foreign language and apply to business life X
5 By following the technological developments in its field, it will continuously improve itself, use computer and information technologies, X
6 To be sensitive to the subjects of tourism law, tourism and environment, occupational health and safety, to be sensitive to society and environmental values ​​and to have professional and ethical responsibility, X
7 Will have professional and socially effective communication skills that are prone to teamwork. X
*Level of Contribution (0-5): Empty-Null (0), 1- Very Low, 2- Low, 3- Medium, 4- High, 5- Very High

No
 Key Learning Outcomes of the Course Unit
On successful completion of this course unit, students/learners will or will be able to: 		PROGRAMME LEARNING OUTCOMES
1 On successful completion of this course, all students will have developed knowledge and understanding of: the components of the marketing concept and why they are critical to successful marketing practice, 1 (4), 2 (4), 3 (4), 4 (4), 5 (4), 6 (5), 7 (3)
2 the holistic marketing concept,1 (5), 2 (4), 3 (3), 4 (4), 5 (4), 6 (4), 7 (4)
3 a range of decisions implicit in strategic marketing management and planning, 1 (3), 2 (4), 3 (4), 4 (4), 5 (4), 6 (4), 7 (4)
4 long-term loyalty relationships with customers1 (4), 2 (4), 3 (4), 4 (4), 5 (5), 6 (4), 7 (5)
5 how markets contrast in terms of their ‘enduring characteristics’ and their stage of development and how the nature of competition in such markets is impacted.1 (4), 2 (4), 3 (4), 4 (4), 5 (5), 6 (4), 7 (4)
6 On successful completion of this course, all students will have developed their skills in: planning a variety of marketing management tools,1 (5), 2 (5), 3 (4), 4 (3), 5 (4), 6 (4), 7 (4)
7 presenting articles and case studies,1 (4), 2 (4), 3 (5), 4 (4), 5 (4), 6 (5), 7 (4)
8 making library and on-line database search for articles.1 (4), 2 (4), 3 (3), 4 (4), 5 (5), 6 (4), 7 (4)
9 On successful completion of this course, all students will have developed their competencies in: having social responsibility and ethical understanding in the implementation of marketing decisions,1 (4), 2 (4), 3 (4), 4 (5), 5 (4), 6 (4), 7 (4)
10 demonstrating the use of learning resources, and learning autonomously. 1 (4), 2 (4), 3 (4), 4 (4), 5 (4), 6 (5), 7 (4)

Assessment
Assessment & Grading of In-Term Activities Number of
Activities		 Degree of Contribution (%)
Mid-Term Exam 1 % 25
Computer Based Presentation 0 -
Short Exam 0 -
Presentation of Report 3 % 15
Homework Assessment 0 -
Oral Exam 0 -
Presentation of Thesis 0 -
Presentation of Document 0 -
Expert Assessment 0 -
Board Exam 0 -
Practice Exam 0 -
Year-End Final Exam 1 % 60
Internship Exam 0 -
TOTAL 5 %100
Contribution of In-Term Assessments to Overall Grade 5 %50
Contribution of Final Exam to Overall Grade 1 %50
TOTAL 6 %100


WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites Learning Activities
(# of week)		 Duration
(hours, h)		 Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 3 9 27
Project Work 3 12 36
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Total Workload for Learning & Teaching Activities - - 147
Workload for Assessment Activities
Type of the Assessment Activites # of Assessment Activities
 Duration
(hours, h)		 Workload (h)
Final Exam 1 2 2
Preparation for the Final Exam 3 9 27
Mid-Term Exam 1 2 2
Preparation for the Mid-Term Exam 3 9 27
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
Total Workload for Assessment Activities - - 58
Total Workload of the Course Unit - - 205
Workload (h) / 25.5 8.0
ECTS Credits allocated for the Course Unit 8.0

EBS : Kıbrıs İlim Üniversitesi Eğitim Öğretim Bilgi Sistemi Kıbrıs İlim Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Cyprus Science University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.