KIUS
English


TOURISM AND HOTEL MANAGEMENT (ENGLISH) PROGRAMME
COURSE DESCRIPTION
Name of the Course Unit Code Year Semester In-Class Hours (T+P) Credit ECTS Credit
PUBLIC RELATIONS THM309 3 5 2+0 2.0 4.0


General Information
Language of Instruction English
Level of the Course Unit Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of the Course Compulsory
Mode of Delivery of the Course Unit Face-to-face
Work Placement(s) Requirement for the Course Unit Yes
Coordinator of the Course Unit
Instructor(s) of the Course Unit Assoc. Prof. (Ph.D.) TUĞRUL GÜNAY
Assistant(s) of the Course Unit

Prerequisites and/or co-requisities of the course unit
CATEGORY OF THE COURSE UNIT
Category of the Course Unit Degree of Contribution (%)
Fundamental Course in the field % 20
Course providing specialised skills to the main field % 20
Course providing supportive skills to the main field % 20
Course providing humanistic, communication and management skills % 20
Course providing transferable skills % 20

Objectives and Contents
Objectives of the Course Unit Upon completion of the course, successful students will be able to: 1. Explain the history, theory, and models of corporate public relations 2. Explain the role of the public relations professional in the corporate environment 3. Describe the strategies, tactics, and techniques of public relations programs 4. Develop an understanding of the various writing tasks for specific audiences and purposes 5. Develop a basic communications plan
Contents of the Course Unit Successful students will be able to: a) define public relations b) identify the history and evolution of public relations c) describe the social theories of PR theorists (Lee, Bernays, Grunig, etc.) d) describe communication channels (e.g., paid advertising, media relations) e) identify potential blocks or barriers to effective communication f) describe the components of the RACE and ROSIE theories g) describe the role of research in message development and issue identification h) describe different communication vehicles (e.g., brochures, videos) i) describe the value of strategic communication planning j) discuss measurement and evaluation criteria k) learn how to identify key audiences l) discuss the role of repetition in message sending
Contribution of the Course Intending to Provide the Professional Education Have a variety of skills and knowledge needed for their professional practice

No
 Key Learning Outcomes of the Course Unit
On successful completion of this course unit, students/learners will or will be able to:
1 To learn responsibilities in public relations area
2 Analyzing causes of faults
3 Encouraging researchs and investigations in public relations
4 Understanding the importance of public relations

Learning Activities & Teaching Methods of the Course Unit
Learning Activities & Teaching Methods of the Course Unit

Weekly Course Contents and Study Materials for Preliminary & Further Study
Week Topics (Subjects) Preparatory & Further Activities
1 Introduction to communication, definition and characteristics of public relations. No file found
2 Development and basic principles of public relations. Developmental models of public relations. No file found
3 Relation of public relations with other disciplines (Advertising, Marketing). No file found
4 Informing the preparatory steps of a public relations campaign. Implementation stages of Public Relations. No file found
5 Evaluation of public relations campaign samples. No file found
6 Communication tools in public relations. Features of press bulletin and newsletter writing. No file found
7 Public relations and corporate communication applications. No file found
8 MID-TERM EXAM No file found
9 Public Relations and Sponsorship practices and case studies. No file found
10 Public Relations Organization. No file found
11 The characteristics that the public relations specialist should have. No file found
12 Ethics in public relations. No file found
13 Press relations and communication with the press. No file found
14 FINAL EXAM No file found

SOURCE MATERIALS & RECOMMENDED READING
Texts may include:

1-Bivins, Thomas. Handbook for Public Relations Writing. NTC Business Books, 1996.

2-Seitel, Fraser. The Practice of Public Relations. 8th ed. Prentice Hall, 2001.

MATERIAL SHARING
Course Notes No file found
Presentations No file found
Homework No file found
Exam Questions & Solutions No file found
Useful Links No file found
Video and Visual Materials No file found
Other No file found
Announcements No file found

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES
KNOWLEDGE
Theoretical
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 The person has a basic knowledge of theory, concepts and principle in the sector. X
2 The person has a basic knowledge legal arrangement, standarts and application of proffesional. X
3 The person has a basic knowledge of internal and external environmental factors in sector. X
4 The person has a basic knowledge process of serving and application in sector. X
5 The person has a basic knowledge of theory, concepts and principle in the sector. X
6 The person has a basic knowledge legal arrangement, standarts and application of proffesional. X
7 The person has a basic knowledge of internal and external environmental factors in sector. X
8 The person has a basic knowledge process of serving and application in sector. X
SKILLS
Cognitive
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 The person uses acquired knowledge in his / her proffesional life. X
2 The person follows the changes in the company, analyzes, predicts and decides. X
3 In the line of needs and wants of consumers, the person applies the service process, satisfying of consumers. X
4 the person eliminates the problems and makes solutions, and also presents. X
5 The person try to learn, use and maintain physical environment, materials and technologies. X
6 the person makes self-assessments and draws a cocnlusion from the application. X
7 the person eliminates the problems and makes solutions, and also presents. X
8 The person follows the changes in the company, analyzes, predicts and decides. X
Practical
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 To make the risk analysis X
2 To have information about workers` rights X
3 To have the required ethical rules of the profession X
4 Tourism and to have information about the environmental relationships X
PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS
Autonomy & Responsibility
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 the person develops who works with him / her knowledge, evaluates. X
2 The person takes the responsibility and works as a group member. X
3 The person works independently while makes a process. X
4 The person uses acquired knowledge in his / her proffesional life. X
Learning to Learn
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 Students can learn by themselves, they can manage the time, and assess yourself. X
2 Students follow the recent development in the sector. X
3 They can update and develop the information, skills and competence. X
4 Basic level of knowledge and skills acquired in the field to evaluate with a critical approach, to determine their learning needs and to meet. X
Communication & Social
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 Students can use computer software program at least European Computer Usage Licence in basic level and also use communication technologies. X
2 Students can have a relationship between people and cultures X
3 Students can learn at least one foreign language in accordiance with Common European Framework in A2 Level and they can have a relationship with this language. X
4 Students prepare reports, they present these knowledge, argument, and analyzes to experts and people who are out of the sector. X
Occupational and/or Vocational
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 Students can apply their professions according to law and occupation. X
2 Students should be sensitive the difeerences between people and cultures, they show respect them. X
3 Students take human health social and natural environment into consideration during the professional process. X
4 Students depend on moral values in the sector. X
*Level of Contribution (0-5): Empty-Null (0), 1- Very Low, 2- Low, 3- Medium, 4- High, 5- Very High

No
 Key Learning Outcomes of the Course Unit
On successful completion of this course unit, students/learners will or will be able to: 		PROGRAMME LEARNING OUTCOMES
1 To learn responsibilities in public relations area1 (4), 2 (4), 3 (4), 4 (1), 5 (1), 6 (4), 7 (4), 8 (5), 9 (5), 10 (5), 11 (2), 12 (2), 13 (4), 14 (1), 15 (4), 16 (5), 17 (3), 18 (1), 19 (4), 20 (4), 25 (4), 26 (5), 27 (5), 28 (5), 29 (3), 30 (1), 31 (4), 32 (5), 33 (5), 34 (5), 35 (3), 36 (5)
2 Analyzing causes of faults1 (3), 2 (4), 3 (2), 4 (2), 5 (4), 6 (4), 7 (5), 8 (3), 9 (3), 10 (5), 11 (3), 12 (4), 13 (4), 14 (4), 15 (4), 16 (4), 17 (5), 18 (2), 19 (4), 20 (4), 25 (3), 26 (4), 27 (2), 28 (5), 29 (4), 30 (3), 31 (4), 32 (4), 33 (3), 34 (3), 35 (5), 36 (5)
3 Encouraging researchs and investigations in public relations1 (2), 2 (1), 3 (3), 4 (2), 5 (4), 6 (4), 7 (3), 8 (4), 9 (3), 10 (4), 11 (5), 12 (5), 13 (3), 14 (3), 15 (5), 16 (3), 17 (5), 18 (3), 19 (3), 20 (1), 25 (1), 26 (3), 27 (3), 28 (2), 29 (3), 30 (4), 31 (2), 32 (1), 33 (5), 34 (5), 35 (5), 36 (2)
4 Understanding the importance of public relations1 (4), 2 (3), 3 (3), 4 (4), 5 (1), 6 (1), 7 (3), 8 (5), 9 (3), 10 (3), 11 (3), 12 (3), 13 (2), 14 (2), 15 (3), 16 (2), 17 (2), 18 (5), 19 (2), 20 (1), 25 (5), 26 (5), 27 (5), 28 (2), 29 (3), 30 (3), 31 (2), 32 (2), 33 (3), 34 (5), 35 (2), 36 (2)

Assessment
Assessment & Grading of In-Term Activities Number of
Activities		 Degree of Contribution (%)
Mid-Term Exam 1 % 30
Computer Based Presentation 0 -
Short Exam 0 -
Presentation of Report 1 % 10
Homework Assessment 0 -
Oral Exam 0 -
Presentation of Thesis 0 -
Presentation of Document 0 -
Expert Assessment 0 -
Board Exam 0 -
Practice Exam 0 -
Year-End Final Exam 1 % 60
Internship Exam 0 -
TOTAL 3 %100
Contribution of In-Term Assessments to Overall Grade 3 %50
Contribution of Final Exam to Overall Grade 1 %50
TOTAL 4 %100


WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites Learning Activities
(# of week)		 Duration
(hours, h)		 Workload (h)
Lecture & In-Class Activities 14 1 14
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 1 1 1
Project Work 2 2 4
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Total Workload for Learning & Teaching Activities - - 61
Workload for Assessment Activities
Type of the Assessment Activites # of Assessment Activities
 Duration
(hours, h)		 Workload (h)
Final Exam 1 1 1
Preparation for the Final Exam 4 8 32
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 2 1 2
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
Total Workload for Assessment Activities - - 36
Total Workload of the Course Unit - - 97
Workload (h) / 25.5 3.8
ECTS Credits allocated for the Course Unit 4.0

EBS : Kıbrıs İlim Üniversitesi Eğitim Öğretim Bilgi Sistemi Kıbrıs İlim Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Cyprus Science University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.