English


TOURISM AND HOTEL MANAGEMENT (ENGLISH) PROGRAMME
COURSE DESCRIPTION
Name of the Course Unit Code Year Semester In-Class Hours (T+P) Credit ECTS Credit
DESTINATION MANAGEMENT THM407 4 7 3+0 3.0 6.0


General Information
Language of Instruction English
Level of the Course Unit Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of the Course Programme Elective
Mode of Delivery of the Course Unit Face-to-face
Work Placement(s) Requirement for the Course Unit Yes
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Assistant(s) of the Course Unit

Prerequisites and/or co-requisities of the course unit
CATEGORY OF THE COURSE UNIT
Category of the Course Unit Degree of Contribution (%)
Fundamental Course in the field % 30
Course providing specialised skills to the main field % 30
Course providing supportive skills to the main field % 10
Course providing humanistic, communication and management skills % 20
Course providing transferable skills % 10

Objectives and Contents
Objectives of the Course Unit In the framework of this subject problems of destination management will be solved. The objective of the subject is to make students familiar with the principles of creating and managing market-oriented destinations by means of suitable marketing tools. The subject of destination management will be useful for students who already have advanced knowledge in the issues of tourism, marketing and management. Case studies will be elaborated by students in particular destinations.
Contents of the Course Unit As a result of taking this course the student should be able to: 1. Critically analyse the impact of key stakeholder groups on tourist destination competitiveness 2. Critically discuss the management, marketing and policy roles and functions of destination management organizations 3. Apply relevant theory frameworks and concepts in discussing the complexity of managing stakeholders in the context of tourist destinations
Contribution of the Course Intending to Provide the Professional Education Have a variety of skills and knowledge needed for their professional practice

No
Key Learning Outcomes of the Course Unit
On successful completion of this course unit, students/learners will or will be able to:
1 At the end of the course, students should be able to: Characterize the major ongoing trends and issues in the tourism sector
2 Describe and analyse the competitive trends of tourism destinations
3 Apply methods for strategic destination marketing and management
4 Develop marketing strategies and plans for destinations
5 Design effective organizational structures for Destination Management Organizations (DMOs) with an emphasis on inter-organizational relationships and cooperation

Learning Activities & Teaching Methods of the Course Unit
Learning Activities & Teaching Methods of the Course Unit

Weekly Course Contents and Study Materials for Preliminary & Further Study
Week Topics (Subjects) Preparatory & Further Activities
1 Concept of Destination Management :
Defining a tourism destination, Destination Management Roles, The 10 As of successful destination, Stakeholders in destination management, Destination governance, Destination Management Organizations(DMOs)
No file found
2 Destination Planning :
Characteristics of tourism planning, Tourism planning process for destination management, destination visioning, tourism planning toolkits, specialized form of destination planning
No file found
3 Destination Marketing :
Destination Marketing Principle, Destination marketing planning-destination vision, DMO vision, DMOs Mission
Destination Marketing System(DMS) and PRICE Model, Positioning- Image-Branding (PIB) approach development
No file found
4 CASE STUDY : 1. Ministry of Tourism Government of TRNC,
2. TRNC Department of Resources, Energy and Tourism(RET)
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5 Destination Management Research
Contribution of research to destination management, Fundamentals of destination management research, Analysis of potential markets, Analysis of destination Image, Analysis of destination competitiveness, Preparing a destination management research plan-RESPECT U Criteria
No file found
6 Destination Product Development
Definition and components of the destination product, Tourism Area Life Cycle(TALC), Destination quality, Product Development Strategy models-growth strategy matrix from ANSOFF, Principles of destination product development
No file found
7 Destination Partnerships and Team Building
Destination partnership, Destination team -building, Partnership and destination governance, Identifying destination partners, Public-Private Partnership in destination Management
No file found
8 Mid-term No file found
9 Destination Community and tourism stakeholder relations
Community and residents relations, Tourism sector stakeholder relations, Stakeholder and stakeholder theory, Tourism sector stakeholder types
No file found
10 Destination Governance and Leadership
Definition of destination governance, Dimensions of Governance, DMO accountability, DMO transparency, DMO organization structure, Measuring DMO effectiveness, Leadership role of DMOs
No file found
11 Destination Communications and Promotions
Destination Branding, Importance and benefits of destination branding, Challenges of destination branding, Characteristics of a good destination brand
Key concepts in Branding, Steps in destination branding
Integrated marketing Communication-components, benefits and planning
Impotence of Internet Marketing, Roles of website for DMOs, Website Evaluation
No file found
12 Case study No file found
13 Consumer Behaviour & Market Trends
Tourism destination selection, The influence of destination Image, Travel purchase behaviour process, Tourism market segmentation, Market trends, Trends and future prospects for domestic tourism, Trends and future prospects of International Tourism, Current and future issues in destination management and marketing
No file found
14 Final Exam No file found

SOURCE MATERIALS & RECOMMENDED READING
1-Baggio, R., Czakon, W., Mariani, M.M. (2013) Managing Tourism in a Changing World: Issues and Cases. London: Routledge.
2-Harrill, R. (2005) Fundamentals of Destination Management and Marketing. Lansing, MI: Educational Institute of the American Hotel and Lodging Association.
3-Mariani, M.M., Baggio, R., Buhalis, D., Longhi, C. (2014) Tourism Management, Marketing and Development: the Importance of Networks and ICTs, New York: Palgrave. (ISBN: 9781137368652).
4-Mariani , M.M., Baggio, R. (2012) “Managing tourism in a changing world: Issues and cases”. Anatolia An International Journal of Tourism and Hospitality, 23 (1): pp. 1-3 .
5-Mariani, M., Kylänen, M. (2014) “The relevance of public-private partnerships in coopetition: Empirical evidence from the tourism sector”, International Journal of Business Environment, 6(1), 106–125.

MATERIAL SHARING
Course Notes No file found
Presentations No file found
Homework No file found
Exam Questions & Solutions No file found
Useful Links No file found
Video and Visual Materials No file found
Other No file found
Announcements No file found

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES
KNOWLEDGE
Theoretical
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 The person has a basic knowledge of theory, concepts and principle in the sector. X
2 The person has a basic knowledge legal arrangement, standarts and application of proffesional. X
3 The person has a basic knowledge of internal and external environmental factors in sector. X
4 The person has a basic knowledge process of serving and application in sector. X
5 The person has a basic knowledge of theory, concepts and principle in the sector. X
6 The person has a basic knowledge legal arrangement, standarts and application of proffesional. X
7 The person has a basic knowledge of internal and external environmental factors in sector. X
8 The person has a basic knowledge process of serving and application in sector. X
SKILLS
Cognitive
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 The person uses acquired knowledge in his / her proffesional life. X
2 The person follows the changes in the company, analyzes, predicts and decides. X
3 In the line of needs and wants of consumers, the person applies the service process, satisfying of consumers. X
4 the person eliminates the problems and makes solutions, and also presents. X
5 The person try to learn, use and maintain physical environment, materials and technologies. X
6 the person makes self-assessments and draws a cocnlusion from the application. X
7 the person eliminates the problems and makes solutions, and also presents. X
8 The person follows the changes in the company, analyzes, predicts and decides. X
Practical
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 To make the risk analysis X
2 To have information about workers` rights X
3 To have the required ethical rules of the profession X
4 Tourism and to have information about the environmental relationships X
PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS
Autonomy & Responsibility
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 the person develops who works with him / her knowledge, evaluates. X
2 The person takes the responsibility and works as a group member. X
3 The person works independently while makes a process. X
4 The person uses acquired knowledge in his / her proffesional life. X
Learning to Learn
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 Students can learn by themselves, they can manage the time, and assess yourself. X
2 Students follow the recent development in the sector. X
3 They can update and develop the information, skills and competence. X
4 Basic level of knowledge and skills acquired in the field to evaluate with a critical approach, to determine their learning needs and to meet. X
Communication & Social
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 Students can use computer software program at least European Computer Usage Licence in basic level and also use communication technologies. X
2 Students can have a relationship between people and cultures X
3 Students can learn at least one foreign language in accordiance with Common European Framework in A2 Level and they can have a relationship with this language. X
4 Students prepare reports, they present these knowledge, argument, and analyzes to experts and people who are out of the sector. X
Occupational and/or Vocational
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 Students can apply their professions according to law and occupation. X
2 Students should be sensitive the difeerences between people and cultures, they show respect them. X
3 Students take human health social and natural environment into consideration during the professional process. X
4 Students depend on moral values in the sector. X
*Level of Contribution (0-5): Empty-Null (0), 1- Very Low, 2- Low, 3- Medium, 4- High, 5- Very High

No
Key Learning Outcomes of the Course Unit
On successful completion of this course unit, students/learners will or will be able to:
PROGRAMME LEARNING OUTCOMES
1 At the end of the course, students should be able to: Characterize the major ongoing trends and issues in the tourism sector 1 (2), 2 (2), 3 (4), 4 (3), 5 (3), 6 (3), 7 (3), 8 (3), 9 (3), 10 (4), 11 (3), 12 (3), 13 (3), 14 (4), 15 (4), 16 (3), 17 (3), 18 (5), 19 (2), 20 (3), 21 (4), 22 (2), 23 (2), 25 (4), 26 (1), 27 (5), 28 (1), 29 (4), 30 (2), 31 (2), 32 (3), 33 (3), 34 (4), 35 (3), 36 (3)
2 Describe and analyse the competitive trends of tourism destinations 1 (3), 2 (3), 3 (4), 4 (3), 5 (3), 6 (3), 7 (3), 8 (3), 9 (3), 10 (3), 11 (3), 12 (3), 13 (4), 14 (3), 15 (4), 16 (3), 17 (3), 18 (3), 19 (3), 20 (1), 21 (4), 22 (3), 23 (2), 24 (4), 25 (3), 26 (3), 27 (3), 28 (5), 29 (4), 30 (3), 31 (1), 32 (3), 33 (4), 34 (2), 35 (3), 36 (3)
3 Apply methods for strategic destination marketing and management1 (5), 2 (3), 3 (3), 4 (1), 5 (2), 6 (3), 7 (3), 8 (3), 9 (4), 10 (4), 11 (3), 12 (2), 13 (4), 14 (3), 15 (3), 16 (4), 17 (3), 18 (4), 19 (5), 20 (3), 21 (2), 22 (2), 23 (4), 24 (3), 25 (4), 26 (4), 27 (5), 28 (3), 29 (3), 30 (3), 31 (2), 32 (3), 33 (3), 34 (3), 35 (3), 36 (4)
4 Develop marketing strategies and plans for destinations1 (5), 2 (3), 3 (3), 4 (3), 5 (3), 6 (2), 7 (1), 8 (3), 9 (4), 10 (4), 11 (4), 12 (2), 13 (3), 14 (4), 15 (4), 16 (3), 17 (2), 18 (2), 19 (3), 20 (4), 21 (3), 22 (3), 23 (2), 24 (4), 25 (2), 26 (5), 27 (3), 28 (3), 29 (3), 30 (2), 31 (3), 32 (3), 33 (3), 34 (3), 35 (3), 36 (4)
5 Design effective organizational structures for Destination Management Organizations (DMOs) with an emphasis on inter-organizational relationships and cooperation1 (5), 2 (5), 3 (3), 4 (1), 5 (1), 6 (3), 7 (3), 8 (3), 9 (4), 10 (3), 11 (3), 12 (5), 13 (3), 14 (4), 15 (4), 16 (2), 17 (2), 18 (2), 19 (4), 20 (2), 21 (3), 22 (3), 23 (2), 24 (4), 25 (3), 26 (2), 27 (3), 28 (4), 29 (2), 30 (3), 31 (2), 32 (3), 33 (3), 34 (3), 35 (4), 36 (4)

Assessment
Assessment & Grading of In-Term Activities Number of
Activities
Degree of Contribution (%)
Mid-Term Exam 1 % 30
Computer Based Presentation 0 -
Short Exam 0 -
Presentation of Report 0 -
Homework Assessment 1 % 10
Oral Exam 0 -
Presentation of Thesis 0 -
Presentation of Document 0 -
Expert Assessment 0 -
Board Exam 0 -
Practice Exam 0 -
Year-End Final Exam 1 % 60
Internship Exam 0 -
TOTAL 3 %100
Contribution of In-Term Assessments to Overall Grade 3 %50
Contribution of Final Exam to Overall Grade 1 %50
TOTAL 4 %100


WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites Learning Activities
(# of week)
Duration
(hours, h)
Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 3 9 27
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 3 9 27
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Total Workload for Learning & Teaching Activities - - 138
Workload for Assessment Activities
Type of the Assessment Activites # of Assessment Activities
Duration
(hours, h)
Workload (h)
Final Exam 1 1 1
Preparation for the Final Exam 2 4 8
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 2 4 8
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
Total Workload for Assessment Activities - - 18
Total Workload of the Course Unit - - 156
Workload (h) / 25.5 6.1
ECTS Credits allocated for the Course Unit 6.0

EBS : Kıbrıs İlim Üniversitesi Eğitim Öğretim Bilgi Sistemi Kıbrıs İlim Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Cyprus Science University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.