English


BUSINESS ADMINISTRATION (ENGLISH) PROGRAMME
COURSE DESCRIPTION
Name of the Course Unit Code Year Semester In-Class Hours (T+P) Credit ECTS Credit
MICROECONOMICS ECO201 2 3 3+0 3.0 6.0


General Information
Language of Instruction English
Level of the Course Unit Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of the Course Compulsory
Mode of Delivery of the Course Unit Face-to-face
Work Placement(s) Requirement for the Course Unit Yes
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Assistant(s) of the Course Unit

Prerequisites and/or co-requisities of the course unit
CATEGORY OF THE COURSE UNIT
Category of the Course Unit Degree of Contribution (%)
Fundamental Course in the field % 50
Course providing specialised skills to the main field % 20
Course providing supportive skills to the main field % 20
Course providing humanistic, communication and management skills % 10
Course providing transferable skills -

Objectives and Contents
Objectives of the Course Unit By the end of the semester the students should be equipped to analyze and to understand economic events and issues, particularly those involving determination of prices, costs and purchases.
Contents of the Course Unit This course is a survey of microeconomic theory, problems and policies. Understanding the micro-economy involves studying how members of a society interact with the markets to resolve questions such as what goods to produce, how much to produce, how to produce them and who is going to consume them. To answer these questions we have to understand the behavior of individual consumers, firms, resource owners and markets. The behavior of the individual consumers bases on the “Consumer Behavior theory”. A study of individual firm emphases on an analysis of supply, demand and costs, production and pricing under various market conditions, profit maximization, market failure. Also study the effect of government regulations on the decision of consumers and firms.
Contribution of the Course Intending to Provide the Professional Education It is a key discipline in the profession.

No
Key Learning Outcomes of the Course Unit
On successful completion of this course unit, students/learners will or will be able to:
1 Student who has completed Microeconomics should be able to think critically and be able to apply economic reasoning in making personal and business decisions and in analyzing public policies.
2 Students should be able to interpret graphs, charts and other forms of data to become economically literate.
3 Explain the cost of choices and trade-offs Illustrate society’s trade-offs by using a production possibilities frontier (or curve) Explain the assumption of rationality by individuals and firms Define marginal analysis Differentiate between positive and normative statements
4 Explain the determinants of demand Explain the determinants of supply Explain and graphically illustrate market equilibrium, surplus and shortage
5 Explain the price elasticity of demand and price elasticity of supply, and compute both using the midpoint method
6 Define and calculate consumer, producer and total surplus; graphically illustrate consumer, producer and total surplus
7 Define the concept of utility and satisfaction.Calculate and graph the firm’s fixed, variable, average, marginal and total costs; calculate and graph the firm’s average, marginal and total revenues; determine the profit maximizing output level and price using graphs and demand schedules; is able to calculate and graphically illustrate where marginal revenue equals marginal costs
8 Define the term “production” and explain what a production function is; define the term “production inputs,” and differentiate between labor, land, capital, entrepreneurship, technology
9 Define the characteristics of Perfect Competition
10 Define the characteristics of a monopoly, Oligopoly and monopolistically competitive industry

Learning Activities & Teaching Methods of the Course Unit
Learning Activities & Teaching Methods of the Course Unit

Weekly Course Contents and Study Materials for Preliminary & Further Study
Week Topics (Subjects) Preparatory & Further Activities
1 Preliminaries and Introduction No file found
2 Supply and Demand No file found
3 Consumer behavior No file found
4 Individual and Market Demand No file found
5 Production No file found
6 Cost of Production No file found
7 Mid-term Exam No file found
8 Profit maximization and competitive supply No file found
9 The analisys of competitive markets No file found
10 Monopoly and monopsony No file found
11 Pricing with market power No file found
12 Monopolistic competition and oligopoly No file found
13 Markets for factor ınputs No file found
14 Investment. time and capital markets No file found

SOURCE MATERIALS & RECOMMENDED READING
1-Robert S. Pindyke, Daniel L. Rubenfelt. Microeconomics. 9th ed(Global Ed).2018. Pearson

MATERIAL SHARING
Course Notes No file found
Presentations No file found
Homework No file found
Exam Questions & Solutions No file found
Useful Links No file found
Video and Visual Materials No file found
Other No file found
Announcements No file found

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES
KNOWLEDGE
Theoretical
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 Comprehend the fundamental concepts and theories of business administration science. X
2 Analyze the relationships between fundamental concepts and theories of business administration science. X
3 Illustrate the theoretical frame drawn from business operations. X
4 Comprehend the context of the underlying cases of national and international business administration. X
SKILLS
Cognitive
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 Comprehend the role of business in the operation of global and national economic systems. X
Practical
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 Organise the business operations with an entrepreneurial spirit. X
PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS
Autonomy & Responsibility
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 Organise the business operations with an entrepreneurial spirit. X
Learning to Learn
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 Develop the planning, organisation, operation, coordination and auditing functions of the business management. X
Communication & Social
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 Communicate actively and constantly with other stakeholders in business administration profession. X
Occupational and/or Vocational
No PROGRAMME LEARNING OUTCOMES LEVEL OF CONTRIBUTION*
0 1 2 3 4 5
1 Act in accordance with moral and ethical concepts related to business administration. X
*Level of Contribution (0-5): Empty-Null (0), 1- Very Low, 2- Low, 3- Medium, 4- High, 5- Very High

No
Key Learning Outcomes of the Course Unit
On successful completion of this course unit, students/learners will or will be able to:
PROGRAMME LEARNING OUTCOMES
1 Student who has completed Microeconomics should be able to think critically and be able to apply economic reasoning in making personal and business decisions and in analyzing public policies. 1 (5), 2 (4), 3 (5), 4 (4), 5 (5), 6 (4), 7 (5), 8 (5), 9 (3), 10 (5)
2 Students should be able to interpret graphs, charts and other forms of data to become economically literate.1 (5), 2 (4), 3 (5), 4 (4), 5 (5), 6 (4), 7 (5), 8 (5), 9 (3), 10 (5)
3 Explain the cost of choices and trade-offs Illustrate society’s trade-offs by using a production possibilities frontier (or curve) Explain the assumption of rationality by individuals and firms Define marginal analysis Differentiate between positive and normative statements1 (5), 2 (4), 3 (5), 4 (4), 5 (5), 6 (4), 7 (5), 8 (5), 9 (3), 10 (5)
4 Explain the determinants of demand Explain the determinants of supply Explain and graphically illustrate market equilibrium, surplus and shortage1 (5), 2 (5), 3 (5), 4 (4), 5 (5), 6 (4), 7 (5), 8 (5), 9 (3), 10 (5)
5 Explain the price elasticity of demand and price elasticity of supply, and compute both using the midpoint method1 (5), 2 (5), 3 (5), 4 (4), 5 (5), 6 (4), 7 (5), 8 (5), 9 (3), 10 (5)
6 Define and calculate consumer, producer and total surplus; graphically illustrate consumer, producer and total surplus1 (5), 2 (4), 3 (5), 4 (4), 5 (5), 6 (4), 7 (5), 8 (5), 9 (3), 10 (5)
7 Define the concept of utility and satisfaction.Calculate and graph the firm’s fixed, variable, average, marginal and total costs; calculate and graph the firm’s average, marginal and total revenues; determine the profit maximizing output level and price using graphs and demand schedules; is able to calculate and graphically illustrate where marginal revenue equals marginal costs1 (5), 2 (4), 3 (5), 4 (4), 5 (5), 6 (4), 7 (5), 8 (5), 9 (3), 10 (5)
8 Define the term “production” and explain what a production function is; define the term “production inputs,” and differentiate between labor, land, capital, entrepreneurship, technology1 (5), 2 (5), 3 (5), 4 (4), 5 (5), 6 (4), 7 (5), 8 (5), 9 (3), 10 (5)
9 Define the characteristics of Perfect Competition1 (5), 2 (5), 3 (5), 4 (4), 5 (5), 6 (4), 7 (5), 8 (5), 9 (3), 10 (5)
10 Define the characteristics of a monopoly, Oligopoly and monopolistically competitive industry1 (5), 2 (5), 3 (5), 4 (4), 5 (5), 6 (4), 7 (5), 8 (5), 9 (3), 10 (5)

Assessment
Assessment & Grading of In-Term Activities Number of
Activities
Degree of Contribution (%)
Mid-Term Exam 1 % 60
Computer Based Presentation 0 -
Short Exam 0 -
Presentation of Report 1 % 20
Homework Assessment 1 % 20
Oral Exam 0 -
Presentation of Thesis 0 -
Presentation of Document 0 -
Expert Assessment 0 -
Board Exam 0 -
Practice Exam 0 -
Year-End Final Exam 0 -
Internship Exam 0 -
TOTAL 3 %100
Contribution of In-Term Assessments to Overall Grade 3 %50
Contribution of Final Exam to Overall Grade 1 %50
TOTAL 4 %100


WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites Learning Activities
(# of week)
Duration
(hours, h)
Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 1 6 6
Laboratory 0 0 0
Reading 10 3 30
Assignment (Homework) 1 6 6
Project Work 1 6 6
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Total Workload for Learning & Teaching Activities - - 132
Workload for Assessment Activities
Type of the Assessment Activites # of Assessment Activities
Duration
(hours, h)
Workload (h)
Final Exam 1 1 1
Preparation for the Final Exam 1 10 10
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 10 10
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
Total Workload for Assessment Activities - - 22
Total Workload of the Course Unit - - 154
Workload (h) / 25.5 6.0
ECTS Credits allocated for the Course Unit 6.0

EBS : Kıbrıs İlim Üniversitesi Eğitim Öğretim Bilgi Sistemi Kıbrıs İlim Üniversitesi AKTS Bilgi Paketi AKTS Bilgi Paketi ECTS Information Package Avrupa Kredi Transfer Sistemi (AKTS/ECTS), Avrupa Yükseköğretim Alanı (Bologna Süreci) hedeflerini destekleyen iş yükü ve öğrenme çıktılarına dayalı öğrenci/öğrenme merkezli öğretme ve öğrenme yaklaşımı çerçevesinde yükseköğretimde uluslarası saydamlığı arttırmak ve öğrenci hareketliliği ile öğrencilerin yurtdışında gördükleri öğrenimleri kendi ülkelerinde tanınmasını kolaylaştırmak amacıyla Avrupa Komisyonu tarafından 1989 yılında Erasmus Programı (günümüzde Yaşam Boyu Öğrenme Programı) kapsamında geliştirilmiş ve Avrupa ülkeleri tarafından yaygın olarak kabul görmüş bir kredi sistemidir. AKTS, aynı zamanda, yükseköğretim kurumlarına, öğretim programları ve ders içeriklerinin iş yüküne bağlı olarak kolay anlaşılabilir bir yapıda tasarlanması, uygulanması, gözden geçirilmesi, iyileştirilmesi ve bu sayede yükseköğretim programlarının kalitesinin geliştirilmesine ve kalite güvencesine önemli katkı sağlayan bir sistematik yaklaşım sunmaktadır. ETIS : İstanbul Aydın University Education & Training System Cyprus Science University ECTS Information Package ECTS Information Package European Credit Transfer and Accumulation System (ECTS) which was introduced by the European Council in 1989, within the framework of Erasmus, now part of the Life Long Learning Programme, is a student-centered credit system based on the student workload required to achieve the objectives of a programme specified in terms of learning outcomes and competences to be acquired. The implementation of ECTS has, since its introduction, has been found wide acceptance in the higher education systems across the European Countries and become a credit system and an indispensable tool supporting major aims of the Bologna Process and, thus, of European Higher Education Area as it makes teaching and learning in higher education more transparent across Europe and facilitates the recognition of all studies. The system allows for the transfer of learning experiences between different institutions, greater student mobility and more flexible routes to gain degrees. It also offers a systematic approach to curriculum design as well as quality assessment and improvement and, thus, quality assurance.