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BUSINESS ADMINISTRATION (MBA) (ENGLISH) PROGRAMME COURSE DESCRIPTION |
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| Name of the Course Unit | Code | Year | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|---|
| GLOBAL MARKETING | MNG527 | 1 | 2 | 3+0 | 3.0 | 6.0 |
| No |
Key Learning Outcomes of the Course Unit On successful completion of this course unit, students/learners will or will be able to: |
PROGRAMME LEARNING OUTCOMES |
|---|---|---|
| 1 | Analyze the global environment to identify international marketing opportunities | |
| 2 | Understand social, political and technological trends shaping global marketing | |
| 3 | Develop an international marketing plan to take advantage of iglobal opportunities | |
| 4 | Describe how companies pursue a competitive advantage in the global marketplace | |
| 5 | Analyze, synthetize and determine global opportunities that organizations could undertake |