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BUSINESS ADMINISTRATION (MBA) (ENGLISH) PROGRAMME COURSE DESCRIPTION |
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| Name of the Course Unit | Code | Year | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|---|
| GLOBAL MARKETING | MNG527 | 1 | 2 | 3+0 | 3.0 | 6.0 |
| Weekly Course Contents and Study Materials for Preliminary & Further Study | ||
|---|---|---|
| Week | Topics (Subjects) | Preparatory & Further Activities |
| 1 | Introduction to Global Marketing | No file found |
| 2 | The Global Economic Environment | No file found |
| 3 | The Global Trade Environment | No file found |
| 4 | Social and Cultural Environments | No file found |
| 5 | The Political, Legal, and Regulatory Environments | No file found |
| 6 | Global Information Systems and Market Research | No file found |
| 7 | Segmentation, Targeting, and Positioning | No file found |
| 8 | Midterm week | No file found |
| 9 | Importing, Exporting, and Sourcing | No file found |
| 10 | Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances | No file found |
| 11 | Brand and Product Decisions in Global Marketing | No file found |
| 12 | Pricing Decisions | No file found |
| 13 | Global Marketing Channels and Physical Distribution | No file found |
| 14 | Global Marketing Communications Decisions | No file found |