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TOURISM MANAGEMENT (M.A.) (ENGLISH) PROGRAMME COURSE DESCRIPTION |
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| Name of the Course Unit | Code | Year | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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| INNOVATION MANAGEMENT IN TOURISM INDUSTRY | THM504 | 1 | 2 | 3+0 | 3.0 | 8.0 |
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Key Learning Outcomes of the Course Unit On successful completion of this course unit, students/learners will or will be able to: |
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| 1 | On completion of the course, the student should be able to: account for the importance of technological development and innovation for economic growth and increased competitiveness on a firm level, |
| 2 | critically discuss a firm's need to have a strategic and integrated approach to be able to successfully manage innovation and technical development, |
| 3 | analyse complex innovation processes in firms both internally and externally. This incorporates for instance basic knowledge about partnerships, alliances, research and development, commercialisation and industrial marketing. |