TOURISM MANAGEMENT (M.A.) (ENGLISH) PROGRAMME COURSE DESCRIPTION
Name of the Course Unit	Code	Year	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MARKETING MANAGEMENT FOR TOURISM INDUSTRY	THM503	1	2	3+0	3.0	8.0

No	Key Learning Outcomes of the Course Unit On successful completion of this course unit, students/learners will or will be able to:
1	On successful completion of this course, all students will have developed knowledge and understanding of: the components of the marketing concept and why they are critical to successful marketing practice,
2	the holistic marketing concept,
3	a range of decisions implicit in strategic marketing management and planning,
4	long-term loyalty relationships with customers
5	how markets contrast in terms of their ‘enduring characteristics’ and their stage of development and how the nature of competition in such markets is impacted.
6	On successful completion of this course, all students will have developed their skills in: planning a variety of marketing management tools,
7	presenting articles and case studies,
8	making library and on-line database search for articles.
9	On successful completion of this course, all students will have developed their competencies in: having social responsibility and ethical understanding in the implementation of marketing decisions,
10	demonstrating the use of learning resources, and learning autonomously.