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TOURISM MANAGEMENT (M.A.) (ENGLISH) PROGRAMME COURSE DESCRIPTION |
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| Name of the Course Unit | Code | Year | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|---|
| MARKETING MANAGEMENT FOR TOURISM INDUSTRY | THM503 | 1 | 2 | 3+0 | 3.0 | 8.0 |
| Weekly Course Contents and Study Materials for Preliminary & Further Study | ||
|---|---|---|
| Week | Topics (Subjects) | Preparatory & Further Activities |
| 1 | Introduction to Tourism / The Importance of Management | No file found |
| 2 | Management Functions /Levels of Management | No file found |
| 3 | Marketing /Marketing Mix /Features of Tourism Marketing | No file found |
| 4 | Customer Need/Wants/Demands- Customer Satisfaction /Expectations/Value | No file found |
| 5 | Market Management Orientation | No file found |
| 6 | The Service Profit Chain /Marketing Strategies | No file found |
| 7 | Customer Value-Driven Marketing Strategy | No file found |
| 8 | Mid-term | No file found |
| 9 | Managing the Marketing Process | No file found |
| 10 | Marketing Information System | No file found |
| 11 | Marketing Segmentation in Tourism | No file found |
| 12 | Market Intelligence /Customer Interaction with the Service Delivery System | No file found |
| 13 | Internal Marketing for Hospitality and Hotel / The Marketing Plan /Main strategies for tourism marketers | No file found |
| 14 | Final Exam | No file found |