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TOURISM MANAGEMENT (M.A.) (ENGLISH) PROGRAMME COURSE DESCRIPTION |
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| Name of the Course Unit | Code | Year | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|---|
| STRATEGIC MANAGEMENT FOR TOURISIM INDUSTY | THM502 | 1 | 2 | 3+0 | 3.0 | 8.0 |
| Weekly Course Contents and Study Materials for Preliminary & Further Study | ||
|---|---|---|
| Week | Topics (Subjects) | Preparatory & Further Activities |
| 1 | PART I: INTRODUCTION TO STRATEGY – INTRODUCTION TO STRATEGIC MANAGEMENT: |
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| 2 | PART I: INTRODUCTION TO STRATEGY- Strategic management in H&T THE CASE METHOD the case study method |
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| 3 | PART II: STRATEGY CONTEXTTHE H&TINDUSTRY CONTEXT Feedback - discussion of assignment Your short course evaluation |
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| 4 | PART II: STRATEGY CONTEXTTHE ORGANISATIONAL CONTEXT \ Feedback - |
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| 5 | PART III: STRATEGY CONTENTBUSINESS & CORPORATE LEVEL STRATEGIES |
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| 6 | PART III: STRATEGY CONTENTNETWORK LEVEL STRATEGIES Feedback - discussion of case assignment 1 |
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| 7 | PART IV: STRATEGY PROCESS – STRATEGY FORMATION |
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| 8 | PART IV: STRATEGY PROCESS – STRATEGY IMPLEMENTATION & CHANGE– Feedback - discussion of results case assignment 1 |
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| 9 | PART IV: STRATEGY PROCESS – STRATEGY IMPLEMENTATION & CHANGE– British Airways |
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| 10 | PART IV: STRATEGY PROCESS – STRATEGY IMPLEMENTATION & CHANGE– |
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| 11 | PART IV: STRATEGY PROCESS – STRATEGY IMPLEMENTATION & CHANGE– |
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| 12 | PARTV –SYNTHESIS - COURSE SUMMARY |
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| 13 | NO LECTURE THIS WEEK | No file found |
| 14 | final exam | No file found |