TOURISM MANAGEMENT (M.A.) (ENGLISH) PROGRAMME COURSE DESCRIPTION |
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Name of the Course Unit | Code | Year | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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STRATEGIC MANAGEMENT FOR TOURISIM INDUSTY | THM502 | 1 | 2 | 3+0 | 3.0 | 8.0 |
Objectives and Contents | |
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Objectives of the Course Unit | The course examines application of tourism and hospitality strategic management concepts and practice to the operation of key organisations in various to tourism and hospitality sectors. |
Contents of the Course Unit | It aims to provide you with advanced skills and knowledge necessary for swift critical analysis and sound managerial decision-making in the context of the challenges in these exciting, rapidly expanding industries. |
Contribution of the Course Intending to Provide the Professional Education | Tourism and hospitality managers are in short supply globally and the various industry sectors welcome the entry into the workforce of well qualified, strategic thinking graduates. |