OPTICIANRY (TURKISH) PROGRAMME
COURSE DESCRIPTION
Name of the Course Unit Code Year Semester In-Class Hours (T+P) Credit ECTS Credit
MARKETING IN OPTICIANRY OPT228 2 4 2+0 2.0 2.0


No
Key Learning Outcomes of the Course Unit
On successful completion of this course unit, students/learners will or will be able to:
PROGRAMME LEARNING OUTCOMES
1 Definition and importance of marketing
2 Sales Techniques
3 Sales types
4 Marketing environment
5 Optical marketing