OPTICIANRY (TURKISH) PROGRAMME COURSE DESCRIPTION |
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Name of the Course Unit | Code | Year | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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MARKETING IN OPTICIANRY | OPT228 | 2 | 4 | 2+0 | 2.0 | 2.0 |
No |
Key Learning Outcomes of the Course Unit On successful completion of this course unit, students/learners will or will be able to: |
PROGRAMME LEARNING OUTCOMES |
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1 | Definition and importance of marketing | |
2 | Sales Techniques | |
3 | Sales types | |
4 | Marketing environment | |
5 | Optical marketing |