TOURISM AND HOTEL MANAGEMENT (ENGLISH) PROGRAMME COURSE DESCRIPTION |
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Name of the Course Unit | Code | Year | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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TOURISM MARKETING II | THM306 | 3 | 6 | 3+2 | 4.0 | 4.0 |
SOURCE MATERIALS & RECOMMENDED READING | |
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1-Marketing for Hospitality and Tourism” (6th Ed. 2014) by: Kotler, P., Bowen, J., and Makens, J., Upper Saddle River, New Jersey: Pearson Education. |
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