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TOURISM AND HOTEL MANAGEMENT (ENGLISH) PROGRAMME COURSE DESCRIPTION |
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| Name of the Course Unit | Code | Year | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|---|
| TOURISM MARKETING II | THM306 | 3 | 6 | 3+2 | 4.0 | 4.0 |
| No |
Key Learning Outcomes of the Course Unit On successful completion of this course unit, students/learners will or will be able to: |
PROGRAMME LEARNING OUTCOMES |
|---|---|---|
| 1 | It will be able to express the basic features of tourism marketing. | 1 (4), 2 (5), 3 (4), 4 (4), 5 (4), 6 (4), 7 (4), 8 (3), 9 (4), 10 (4), 11 (5), 12 (4), 13 (3), 14 (4), 15 (4), 16 (4), 17 (3), 18 (4), 19 (3), 20 (3), 21 (4), 22 (4), 23 (3), 24 (4), 25 (4), 26 (3), 27 (3), 28 (3), 29 (2), 30 (3), 31 (3), 32 (3), 33 (4), 34 (3), 35 (4), 36 (5) |
| 2 | It will describe the differences of tourism marketing. | 1 (5), 2 (4), 3 (4), 4 (4), 5 (5), 6 (4), 7 (5), 8 (4), 9 (3), 10 (3), 11 (4), 12 (4), 13 (3), 14 (4), 15 (4), 16 (4), 17 (3), 18 (3), 19 (4), 20 (4), 21 (4), 22 (4), 23 (5), 24 (4), 25 (5), 26 (3), 27 (3), 28 (3), 29 (3), 30 (4), 31 (3), 32 (4), 33 (4), 34 (4), 35 (3), 36 (4) |
| 3 | The concept of service marketing will be expressed. | 1 (5), 2 (3), 3 (4), 4 (4), 5 (5), 6 (3), 7 (4), 8 (3), 9 (5), 10 (3), 11 (4), 12 (4), 13 (4), 14 (4), 15 (4), 16 (3), 17 (4), 18 (4), 19 (3), 20 (5), 21 (4), 22 (4), 23 (3), 24 (4), 25 (3), 26 (4), 27 (3), 28 (3), 29 (2), 30 (5), 31 (2), 32 (4), 33 (4), 34 (4), 35 (4), 36 (4) |
| 4 | It will be expressed the distinctive features of the services marketed in tourism. | 1 (4), 2 (4), 3 (4), 4 (4), 5 (4), 6 (4), 7 (3), 8 (3), 9 (5), 10 (4), 11 (3), 12 (4), 13 (4), 14 (4), 15 (4), 16 (4), 17 (5), 18 (3), 19 (4), 20 (3), 21 (5), 22 (3), 23 (3), 24 (3), 25 (3), 26 (4), 27 (3), 28 (3), 29 (3), 30 (4), 31 (3), 32 (5), 33 (4), 34 (4), 35 (3), 36 (3) |
| 5 | It will have information about strategic planning and management in tourism. | 1 (4), 2 (4), 3 (4), 4 (5), 5 (4), 6 (4), 7 (5), 8 (4), 9 (4), 10 (4), 11 (5), 12 (4), 13 (4), 14 (3), 15 (4), 16 (4), 17 (4), 18 (5), 19 (4), 20 (4), 21 (4), 22 (4), 23 (4), 24 (3), 25 (4), 26 (3), 27 (4), 28 (4), 29 (2), 30 (4), 31 (2), 32 (4), 33 (3), 34 (4), 35 (4), 36 (4) |