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TOURISM AND HOTEL MANAGEMENT (ENGLISH) PROGRAMME COURSE DESCRIPTION |
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| Name of the Course Unit | Code | Year | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|---|
| TOURISM MARKETING II | THM306 | 3 | 6 | 3+2 | 4.0 | 4.0 |
| Weekly Course Contents and Study Materials for Preliminary & Further Study | ||
|---|---|---|
| Week | Topics (Subjects) | Preparatory & Further Activities |
| 1 | Introduction to Marketing for Hospitality and Tourism | No file found |
| 2 | Introduction to Marketing for Hospitality and Tourism | No file found |
| 3 | Service Characteristics of Hospitality and Tourism Marketing | No file found |
| 4 | Service Characteristics of Hospitality and Tourism Marketing | No file found |
| 5 | The Role of Marketing in Strategic Planning | No file found |
| 6 | The Role of Marketing in Strategic Planning | No file found |
| 7 | Review of the courses | No file found |
| 8 | Mid-term examination | No file found |
| 9 | Marketing Environment | No file found |
| 10 | Consumer Markets and Consumer Buying Behavior | No file found |
| 11 | Consumer Markets and Consumer Buying Behavior | No file found |
| 12 | Organizational Buyer Behavior of Group Market | No file found |
| 13 | Review of the courses | No file found |
| 14 | Final Examination | No file found |