TOURISM AND HOTEL MANAGEMENT (ENGLISH) PROGRAMME COURSE DESCRIPTION
Name of the Course Unit	Code	Year	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
TOURISM MARKETING II	THM306	3	6	3+2	4.0	4.0

Objectives and Contents
Objectives of the Course Unit	This course intends to lay the groundwork for an understanding of marketing principles and to reveal how these principles are applied in marketing generally and in the tourism and recreation industry in particular.
Contents of the Course Unit	Practices of basic marketing concepts and applications in the field of tourism. The components of the touristic product and the distribution system in tourism will be discussed.
Contribution of the Course Intending to Provide the Professional Education	On successful completion of this course, students will have developed skills in: summarizing and presenting articles and/or case studies, giving suggestions for managerial implications for business practice in their case studies, presenting and defending their own ideas by participating in class discussions, Making library and on-line database search for articles, and using technology.