TOURISM AND HOTEL MANAGEMENT (ENGLISH) PROGRAMME
COURSE DESCRIPTION
Name of the Course Unit Code Year Semester In-Class Hours (T+P) Credit ECTS Credit
TOURISM MARKETING I THM305 3 5 3+2 4.0 4.0


SOURCE MATERIALS & RECOMMENDED READING
1-1-Marketing for Hospitality and Tourism” (6th Ed. 2014) by: Kotler, P., Bowen, J., and Makens, J., Upper Saddle River, New Jersey: Pearson Education.

MATERIAL SHARING
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