TOURISM AND HOTEL MANAGEMENT (ENGLISH) PROGRAMME COURSE DESCRIPTION
Name of the Course Unit	Code	Year	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
TOURISM MARKETING I	THM305	3	5	3+2	4.0	4.0

No	Key Learning Outcomes of the Course Unit On successful completion of this course unit, students/learners will or will be able to:	PROGRAMME LEARNING OUTCOMES
1	Describe marketing and marketing process and understand the key concepts of customer driven marketing strategy.
2	Explain company-wide strategic planning and identify future strategies.
3	Recognize environmental forces and marketing system.
4	Classify consumer behavior and identify the buyer decision process.	17 (3)
5	Define marketing mix elements and apply related strategies.	7 (2), 11 (3)
6	Developed SKILLS in demonstrate language and oral presentation skills through marketing project.	23 (4)
7	Developed SKILLS in analytical skills and creativity by solving case studies and in class assignments.	27 (3)