TOURISM AND HOTEL MANAGEMENT (ENGLISH) PROGRAMME COURSE DESCRIPTION
Name of the Course Unit	Code	Year	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
TOURISM MARKETING I	THM305	3	5	3+2	4.0	4.0

Objectives and Contents
Objectives of the Course Unit	This course will enable you to gather information about principles of marketing as a major business function with an overview of the marketing system, marketing concept, marketing research, market segmentation, market analysis, and marketing program.
Contents of the Course Unit	This course introduces the student to marketing theory and concepts. Application of the concepts and theory occur via a series of team projects.
Contribution of the Course Intending to Provide the Professional Education	The project provides a vehicle to assess the student’s ability to analyze secondary company/product data in describing the current market position of a product and new opportunities. These base skills provide a foundation for later coursework and are base knowledge and skills required by potential employers.