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TOURISM AND HOTEL MANAGEMENT (ENGLISH) PROGRAMME COURSE DESCRIPTION |
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| Name of the Course Unit | Code | Year | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|---|
| PUBLIC RELATIONS | THM309 | 3 | 5 | 2+0 | 2.0 | 4.0 |
| Weekly Course Contents and Study Materials for Preliminary & Further Study | ||
|---|---|---|
| Week | Topics (Subjects) | Preparatory & Further Activities |
| 1 | Introduction to communication, definition and characteristics of public relations. | No file found |
| 2 | Development and basic principles of public relations. Developmental models of public relations. | No file found |
| 3 | Relation of public relations with other disciplines (Advertising, Marketing). | No file found |
| 4 | Informing the preparatory steps of a public relations campaign. Implementation stages of Public Relations. | No file found |
| 5 | Evaluation of public relations campaign samples. | No file found |
| 6 | Communication tools in public relations. Features of press bulletin and newsletter writing. | No file found |
| 7 | Public relations and corporate communication applications. | No file found |
| 8 | MID-TERM EXAM | No file found |
| 9 | Public Relations and Sponsorship practices and case studies. | No file found |
| 10 | Public Relations Organization. | No file found |
| 11 | The characteristics that the public relations specialist should have. | No file found |
| 12 | Ethics in public relations. | No file found |
| 13 | Press relations and communication with the press. | No file found |
| 14 | FINAL EXAM | No file found |