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TOURISM AND HOTEL MANAGEMENT (ENGLISH) PROGRAMME COURSE DESCRIPTION |
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| Name of the Course Unit | Code | Year | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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| DESTINATION MANAGEMENT | THM407 | 4 | 7 | 3+0 | 3.0 | 6.0 |
| No |
Key Learning Outcomes of the Course Unit On successful completion of this course unit, students/learners will or will be able to: |
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| 1 | At the end of the course, students should be able to: Characterize the major ongoing trends and issues in the tourism sector |
| 2 | Describe and analyse the competitive trends of tourism destinations |
| 3 | Apply methods for strategic destination marketing and management |
| 4 | Develop marketing strategies and plans for destinations |
| 5 | Design effective organizational structures for Destination Management Organizations (DMOs) with an emphasis on inter-organizational relationships and cooperation |